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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

15 Email Mistakes You Don't Even Know You Make – And How to Fix Them Fast

Speaker: Nancy Harhut  (HBT Marketing)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

A Proven Structure for Boosting Video Growth

Speaker: Tim Schmoyer  (Video Creators)

Pass Type: Virtual Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

AI is for Analysis and Insights: Using Three AI Analytic Models

Speaker: Val Swisher  (Content Rules, Inc.)

Pass Type: Virtual Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Accessibility Is Everyone's Job — Marketing Included

Speaker: Meryl Evans  (meryl.net, Equal Entry, ProResource and Diamond)

Pass Type: Virtual Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Ask A Dev: Why your content team needs developers!

Speakers: Doug Kessler  (Velocity), Dave Welch  (Velocity)

Pass Type: Virtual Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Authenticity is Not a Tactic: Building trust in a post-pandemic world

Speaker: Ahava Leibtag  (AHA Media Group)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Automation and creative aren't enemies: Structuring content for scalability and personalization

Speaker: Noz Urbina  (Urbina Consulting & OmnichannelX)

Pass Type: Virtual Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Avoid Fatal Mistakes: Use Data to Drive Your Website Redesign

Speaker: Brian Piper  (University of Rochester)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Analytics & Data

Session Type: Session

Audience Level: Intermediate

Beyond Brand Story: Using The Narrative Audit to Take Your Communications Strategy to the Next Level

Speaker: John Warner  (Willow Research)

Pass Type: Virtual Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Brave vs Boring and the Long Dark Night of the Soul: A Content Marketing Case Study

Speaker: Karen Hesse  (256)

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Bridge the Divide: How to overcome obstacles & attract customers

Speaker: Dr. Leigh George  (Freedom)

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Building B2B Buyer-Driven Digital Experiences

Speaker: Ardath Albee  (Marketing Interactions)

Pass Type: Virtual Pass

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Building Brand Communities with Episodic Content

Speakers: Kerel Cooper  (LiveIntent), Lynne Johnson  (AdMonster)

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Building a Content Strategy That Connects With Your Buyer at Every Stage of the Buyer Journey

Speaker: Jennifer Harmel  (ANNUITAS)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Busting the myths of creative content

Speaker: Adam Morgan  (Adobe)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Content Modeling for Marketers: Making Your Content Work Harder, So You Don't Have To

Speaker: Carmen Hill  (Chill Content, LLC)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Content that Converts: Content that Drives DTC E-Commerce

Speaker: Jacqueline Loch  (SJC Content)

Pass Type: Virtual Pass

Track: Content Distribution/Promotion

Session Type: Breakout Session

Content, Long and Short

Speaker: Penny Gralewski  (Commvault)

Pass Type: Virtual Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Copy Runs the World: Copywriting Formulas and Principles to Engage Any Audience

Speaker: Liz Willits  (Liz Willits)

Pass Type: Virtual Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Corralling your Content: The Case for an Enterprise DAM

Speaker: Andi Robinson  (Corteva Agriscience)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Breakout Session

Audience Level: Intermediate

Courageous Creativity: How content marketers get to "YES!" with bold ideas

Speaker: Carla Johnson  (Keynote Speaker & Best Selling Author)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: All

Craft killer headlines: Embracing creativity as an analytical copywriter

Speaker: Brianne Dromey  (One Net Inc)

Pass Type: Virtual Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Beginner/New to the Industry

Create A Scalable Global Content Marketing Strategy in 7 Steps

Speaker: Pam Didner

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Creating single used, disposable content, should be a crime

Speaker: Carlijn Postma  (The Post)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs

Speaker: Ashley Zeckman  (Inprela Communications)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Custom dimensions for deeper content insight

Speaker: Karen Hopper  (M+R)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Customers as Members

Speaker: John Jantsch  (Duct Tape Marketing)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Data & Storytelling: Using Social Insights to Shape Your Content

Speaker: Zontee Hou  (Convince & Convert)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

Speaker: David Thomas  (Creator & Host of The Cognitive Bias Podcast)

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Email Marketing Workshop: What Works and What Doesn't Work

Speaker: Jessica Best  (Barkley)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Embrace The Constraints: Why adding constraints sparks creativity, inspires action & creates better content

Speaker: Andrew Davis

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Engagement Marketing: an Emerging Paradigm to Delight Your Audience AND Meet Company Goals

Speaker: Ali Orlando Wert  (SmartBugMedia)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: Intermediate

Find the Red Thread: How to Build the Stories People will Tell Themselves About You

Speaker: Tamsen Webster  (Find the Red Thread)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: Intermediate

From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out

Speaker: Michele Linn  (Mantis Research)

Pass Type: Virtual Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

From Keyphrases to Content: The SEO Workshop for Hands-on Marketers

Speaker: Andy Crestodina  (Orbit Media Solutions, Inc.)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: All

Getting Real on Social Media: The Risks and Rewards of Truly Human Content

Speaker: Amber Naslund  (LinkedIn)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Grow organic 1000% with Product Led SEO

Speaker: Eli Schwartz  (Eli Schwartz)

Pass Type: Virtual Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Guys, Gals, and Non-Binary Pals! Don't Inadvertently Exclude Your Trans and Non-Binary Audience.

Speaker: Ruth Carter  (Carter Law Firm)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

How B2B Sales Teams Can Use Synchronous and Asynchronous Video to Build Their Pipeline on LinkedIn

Speaker: Viveka von Rosen  (Vengreso)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

How Brands Can Integrate Podcasts and Livestreaming to Drive Content Success

Speaker: Christoph Trappe  (The Authentic Storytelling Project)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Development

Session Type: Breakout Session

Audience Level: All

How Visual Content Tells More Authentic Stories

Speakers: Zarina Stanik  (Ceros), Bridget Esposito  (Prudential Financial)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Visual Storytelling

Session Type: Breakout Session

How employee engagement can tell a better story

Speaker: Shane Shaps  (520 East Brands)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

How to Actually Use Journey Maps in Content Creation: Template & Case Study with Datasite

Speakers: Jenny Magic  (Convince & Convert), Grace Kuan  (Datasite)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

How to Be Creative in Ways That No AI Can

Speaker: Jason Miller  (ActiveCampaign)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

How to Be an SEO Difference Maker

Speaker: Mike Murray  (Online Marketing Coach)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

How to Conduct a Social Media Audit That Helps Your Community Thrive

Speaker: Erika Heald  (Erika Heald Consulting)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: All

How to Define and Build Your Content Marketing Strategy

Speaker: Michael Brenner  (Marketing Insider Group)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

How to Grow your Business with LinkedIn Pages

Speaker: Michaela Alexis  (Michaela Alexis)

Pass Type: Virtual Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: Intermediate

How to Lower the Three Drawbridges of Content Success

Speaker: Jay Baer  (Convince & Convert)

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: Intermediate

How to Maximize Content to Perform Like a Sales Force

Speaker: Kenneth Kinney  (A Shark's Perspective / Ai Media Group)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

How to Produce Epic Content by Conducting Epic Interviews

Speaker: Bernie Borges  (iQor)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

How to Take a Content Marketing Approach with Your Email Newsletters

Speakers: Dennis Shiao  (Attention Retention LLC), Ashley Guttuso  (Simple Focus Software)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Hyper-Personalized Video Experiences For Effective Customer Engagement

Speakers: Felipe Spinel  (SundaySky Inc.), Christy Lausch  (T. Rowe Price)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Advanced

Ideas to SEO: How to Turn Blog Topic Ideas into Juicy Keywords

Speaker: Chris Craft  (NeoLuxe Marketing)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Lessons Learned in Building a Content Marketing Team at Salesforce

Speaker: Hayley Nelson  (Salesforce)

Pass Type: Virtual Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Managing Up: The Complete Guide for the Procrastinating Writer

Speaker: Inbar Yagur  (Anyword)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Marketing Urban Dictionary: A Guide to Help Your Brand Communicate with Gen Z

Speakers: Mariah Obiedzinski  (Stamats), Marcia Francis  (The University of Kansas Health System)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Marketing Writing Masterclass

Speaker: Jonathan Kranz  (Kranz Communications)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: Intermediate

Mastering the Agency Master Service Agreement - Less Pain, More Gain

Speaker: Sharon Toerek  (Toerek Law)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

MoneyBall Content: Taking a Baseball Approach to Measuring Performance

Speaker: Christopher White  (Capital One)

Pass Type: Virtual Pass

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Advanced

Multicultural Marketing Strategy Mistakes

Speakers: Lori J. Hall  (Pop'N Creative), Jessica D. Lane Alexander  (Pop'N Creative)

Pass Type: Virtual Pass

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Peek Behind the Curtain: using video to give your audience a look backstage and earn their trust

Speaker: Tony Gnau  (T60 Productions)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Podcasting - How to Start - How to Promote

Speaker: Rob Walch  (Libsyn)

Pass Type: Virtual Pass

Track: Content Development

Session Type: Breakout Session

Audience Level: All

Practical Guide to Content Marketing for the Next Generation

Speaker: Rebecca Geier  (ChemVM Technologies)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: Beginner/New to the Industry

Professional Services Forum

Speaker: Jonathan Kranz  (Kranz Communications)

Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass

Session Type: Industry Forum

Prove It: Using Content as Evidence of Your Most Important Claims

Speaker: Melanie Deziel  (Foundation)

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Psychological Profiling for Better Global Content Creation

Speaker: Michael Bonfils  (SEM International)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Purpose-driven Link Building: A Potent SEO Strategy for 2022 and Beyond

Speaker: Dale Bertrand  (Fire&Spark)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Riding the Wave: How 1,000 US Agency Clients Are Operating During an Economic Boom

Speakers: Susan Baier  (Audience Audit, Inc.), Drew McLellan  (Agency Management Institute)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

SHHHH! What Libraries Can Teach You About Changing Public Perception Through Storytelling

Speaker: Angela Hursh  (NoveList)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Supercharge Your Business through Captivating Brand Stories

Speaker: Michelle Volpe-Kohler  (Federal Reserve Bank of Cleveland)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

TOO LEGIT: How We Decide what's "in" and what's "out"

Speaker: Marcus Collins  (Wieden+Kennedy New York)

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

The Age of Reason: Rationalizing Post Pandemic Strategies with Buying Insights

Speaker: Adele Revella  (Buyer Persona Institute)

Pass Type: Virtual Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

The Art of the Pivot

Speaker: Courtney Colwell  (American Express)

Pass Type: Virtual Pass

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

The Blind Spot: The Importance of Data and Analytics in Content Marketing

Speaker: Tiffany Schreane  (Optilytics Media)

Pass Type: Virtual Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Beginner/New to the Industry

The Content Remix: Turning Familiar Into Original

Speaker: A Lee Judge  (Content Monsta)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

The Copywriting Rules You WISH You Had in College

Speaker: Kate Bradley Chernis  (Lately)

Pass Type: Virtual Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

The Critical 90 Seconds That Can Make or Break Your Brand

Speaker: Amy Balliett  (Killer Visual Strategies)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: All

The New Wave of Search

Speaker: Katie Tweedy  (Collective Measures)

Pass Type: Virtual Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

The Value of Authenticity: How Real, Human Content Touches Hearts and Minds (and Converts)

Speaker: Gina Balarin  (Verballistics)

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Trust Me, I'm a Brand: How to connect your experts with your audience to build trust, relevance and relationships

Speaker: Andrew Hanelly  (Revmade)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Unleashing your product content - self-service content that drives loyalty and revenue

Speaker: Megan Gilhooly  (Zoomin)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short

Speaker: Joe Lazauskas  (Contently)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

What Your Creative Team Needs from You

Speaker: Matthew Rayback  (Adobe)

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: All

When Great is not Enough

Speaker: Mark Schaefer  (B Squared Media)

Pass Type: Virtual Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Why Agencies Should Think Like an In-House Team

Speaker: Rachel Mann  (American Fidelity Assurance Company)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Why Purpose-Driven Content Will Drive Your Marketing Strategy

Speaker: Jacquie Chakirelis  (Quest Digital Great Lakes Publishing)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Why the Mom and Pops are Crushing Corporate Content Creators

Speaker: Joe Pulizzi  (The Tilt)

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Winning Resources: How to Get Leadership Support to Grow Your Content Marketing Team

Speaker: Amanda Todorovich  (Cleveland Clinic)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Executive

Session Type: Breakout Session

Audience Level: All

Yes And...And the Culture of Now: Why the Future of Marketing is Improv

Speaker: Kathy Klotz-Guest  (Keeping it Human)

Pass Type: Virtual Pass

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Your content marketing efforts need a digital value validation

Speakers: Michiel Schoonhoven  (NXTLI), Denis Doeland  (NXTLI)

Pass Type: Virtual Pass

Session Type: Breakout Session

Audience Level: All

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