The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Purna Virji (Author, High-Impact Content Marketing + Principal Consultant, LinkedIn)
Location: Room 146C
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
Inclusion is a constant work in motion. The more we learn, the better we can do. And we're all still learning. No one gets it right all the time — accidental exclusions are inevitable. But that doesn't mean we let the Fear of Messing Up (aka FOMU) hold us back.
Inclusion needs to be a default consideration in your content marketing campaigns. The content we put out into the world helps shape perceptions. It can either make people feel seen or emphasize their invisibility. It can break or reinforce harmful stereotypes. Without a conscious effort, we're more likely to be stuck doing the same old things. Which aren't necessarily the right things.
Never forget that your day-to-day actions, big or small, can make a difference. Each time you put out content that feeds into a stereotype, you further reinforce it. But each time you make a conscious decision to implement change, even smaller changes, you're advocating for larger-scale changes across the industry. How do you make your content more inclusive? In this highly actionable and real talk, Purna will share tactics and strategies you can put into play straight away.