View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.
Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!
15 Email Mistakes You Don't Even Know You Make – And How to Fix Them Fast
Speaker: Nancy Harhut (HBT Marketing)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
A Proven Structure for Boosting Video Growth
Speaker: Tim Schmoyer (Video Creators)
Pass Type: Virtual Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: All
AI is for Analysis and Insights: Using Three AI Analytic Models
Speaker: Val Swisher (Content Rules, Inc.)
Pass Type: Virtual Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: All
Accessibility Is Everyone's Job — Marketing Included
Speaker: Meryl Evans (meryl.net, Equal Entry, ProResource and Diamond)
Pass Type: Virtual Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Ask A Dev: Why your content team needs developers!
Speakers: Doug Kessler (Velocity), Dave Welch (Velocity)
Pass Type: Virtual Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Authenticity is Not a Tactic: Building trust in a post-pandemic world
Speaker: Ahava Leibtag (AHA Media Group)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Automation and creative aren't enemies: Structuring content for scalability and personalization
Speaker: Noz Urbina (Urbina Consulting & OmnichannelX)
Pass Type: Virtual Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: Intermediate
Avoid Fatal Mistakes: Use Data to Drive Your Website Redesign
Speaker: Brian Piper (University of Rochester)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Analytics & Data
Session Type: Session
Audience Level: Intermediate
Beyond Brand Story: Using The Narrative Audit to Take Your Communications Strategy to the Next Level
Speaker: John Warner (Willow Research)
Pass Type: Virtual Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Brave vs Boring and the Long Dark Night of the Soul: A Content Marketing Case Study
Speaker: Karen Hesse (256)
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Bridge the Divide: How to overcome obstacles & attract customers
Speaker: Dr. Leigh George (Freedom)
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Building B2B Buyer-Driven Digital Experiences
Speaker: Ardath Albee (Marketing Interactions)
Pass Type: Virtual Pass
Track: Demand Generation
Session Type: Breakout Session
Audience Level: All
Building Brand Communities with Episodic Content
Speakers: Kerel Cooper (LiveIntent), Lynne Johnson (AdMonster)
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Building a Content Strategy That Connects With Your Buyer at Every Stage of the Buyer Journey
Speaker: Jennifer Harmel (ANNUITAS)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: Intermediate
Busting the myths of creative content
Speaker: Adam Morgan (Adobe)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Speaker: Robert Rose (Content Marketing Institute)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Content Modeling for Marketers: Making Your Content Work Harder, So You Don't Have To
Speaker: Carmen Hill (Chill Content, LLC)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
Content that Converts: Content that Drives DTC E-Commerce
Speaker: Jacqueline Loch (SJC Content)
Pass Type: Virtual Pass
Track: Content Distribution/Promotion
Session Type: Breakout Session
Speaker: Penny Gralewski (Commvault)
Pass Type: Virtual Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
Copy Runs the World: Copywriting Formulas and Principles to Engage Any Audience
Speaker: Liz Willits (Liz Willits)
Pass Type: Virtual Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Corralling your Content: The Case for an Enterprise DAM
Speaker: Andi Robinson (Corteva Agriscience)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Breakout Session
Audience Level: Intermediate
Courageous Creativity: How content marketers get to "YES!" with bold ideas
Speaker: Carla Johnson (Keynote Speaker & Best Selling Author)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: All
Craft killer headlines: Embracing creativity as an analytical copywriter
Speaker: Brianne Dromey (One Net Inc)
Pass Type: Virtual Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: Beginner/New to the Industry
Create A Scalable Global Content Marketing Strategy in 7 Steps
Speaker: Pam Didner
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Creating single used, disposable content, should be a crime
Speaker: Carlijn Postma (The Post)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs
Speaker: Ashley Zeckman (Inprela Communications)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Custom dimensions for deeper content insight
Speaker: Karen Hopper (M+R)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: Intermediate
Speaker: John Jantsch (Duct Tape Marketing)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: Intermediate
Data & Storytelling: Using Social Insights to Shape Your Content
Speaker: Zontee Hou (Convince & Convert)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: All
Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil
Speaker: David Thomas (Creator & Host of The Cognitive Bias Podcast)
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Email Marketing Workshop: What Works and What Doesn't Work
Speaker: Jessica Best (Barkley)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Speaker: Andrew Davis
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Engagement Marketing: an Emerging Paradigm to Delight Your Audience AND Meet Company Goals
Speaker: Ali Orlando Wert (SmartBugMedia)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: Intermediate
Find the Red Thread: How to Build the Stories People will Tell Themselves About You
Speaker: Tamsen Webster (Find the Red Thread)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: Intermediate
From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out
Speaker: Michele Linn (Mantis Research)
Pass Type: Virtual Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
From Keyphrases to Content: The SEO Workshop for Hands-on Marketers
Speaker: Andy Crestodina (Orbit Media Solutions, Inc.)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: All
Getting Real on Social Media: The Risks and Rewards of Truly Human Content
Speaker: Amber Naslund (LinkedIn)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: All
Grow organic 1000% with Product Led SEO
Speaker: Eli Schwartz (Eli Schwartz)
Pass Type: Virtual Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
Guys, Gals, and Non-Binary Pals! Don't Inadvertently Exclude Your Trans and Non-Binary Audience.
Speaker: Ruth Carter (Carter Law Firm)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
How B2B Sales Teams Can Use Synchronous and Asynchronous Video to Build Their Pipeline on LinkedIn
Speaker: Viveka von Rosen (Vengreso)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Sales Enablement
Session Type: Breakout Session
Audience Level: Intermediate
How Brands Can Integrate Podcasts and Livestreaming to Drive Content Success
Speaker: Christoph Trappe (The Authentic Storytelling Project)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Development
Session Type: Breakout Session
Audience Level: All
How Visual Content Tells More Authentic Stories
Speakers: Zarina Stanik (Ceros), Bridget Esposito (Prudential Financial)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Visual Storytelling
Session Type: Breakout Session
How employee engagement can tell a better story
Speaker: Shane Shaps (520 East Brands)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
How to Actually Use Journey Maps in Content Creation: Template & Case Study with Datasite
Speakers: Jenny Magic (Convince & Convert), Grace Kuan (Datasite)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
How to Be Creative in Ways That No AI Can
Speaker: Jason Miller (ActiveCampaign)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
How to Be an SEO Difference Maker
Speaker: Mike Murray (Online Marketing Coach)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
How to Conduct a Social Media Audit That Helps Your Community Thrive
Speaker: Erika Heald (Erika Heald Consulting)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: All
How to Define and Build Your Content Marketing Strategy
Speaker: Michael Brenner (Marketing Insider Group)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
How to Grow your Business with LinkedIn Pages
Speaker: Michaela Alexis (Michaela Alexis)
Pass Type: Virtual Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: Intermediate
How to Lower the Three Drawbridges of Content Success
Speaker: Jay Baer (Convince & Convert)
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: Intermediate
How to Maximize Content to Perform Like a Sales Force
Speaker: Kenneth Kinney (A Shark's Perspective / Ai Media Group)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Demand Generation
Session Type: Breakout Session
Audience Level: All
How to Produce Epic Content by Conducting Epic Interviews
Speaker: Bernie Borges (iQor)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
How to Take a Content Marketing Approach with Your Email Newsletters
Speakers: Dennis Shiao (Attention Retention LLC), Ashley Guttuso (Simple Focus Software)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Hyper-Personalized Video Experiences For Effective Customer Engagement
Speakers: Felipe Spinel (SundaySky Inc.), Christy Lausch (T. Rowe Price)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Visual Storytelling
Session Type: Breakout Session
Audience Level: Advanced
Ideas to SEO: How to Turn Blog Topic Ideas into Juicy Keywords
Speaker: Chris Craft (NeoLuxe Marketing)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
Lessons Learned in Building a Content Marketing Team at Salesforce
Speaker: Hayley Nelson (Salesforce)
Pass Type: Virtual Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Managing Up: The Complete Guide for the Procrastinating Writer
Speaker: Inbar Yagur (Anyword)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Marketing Urban Dictionary: A Guide to Help Your Brand Communicate with Gen Z
Speakers: Mariah Obiedzinski (Stamats), Marcia Francis (The University of Kansas Health System)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Speaker: Jonathan Kranz (Kranz Communications)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: Intermediate
Mastering the Agency Master Service Agreement - Less Pain, More Gain
Speaker: Sharon Toerek (Toerek Law)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
MoneyBall Content: Taking a Baseball Approach to Measuring Performance
Speaker: Christopher White (Capital One)
Pass Type: Virtual Pass
Track: Demand Generation
Session Type: Breakout Session
Audience Level: Advanced
Multicultural Marketing Strategy Mistakes
Speakers: Lori J. Hall (Pop'N Creative), Jessica D. Lane Alexander (Pop'N Creative)
Pass Type: Virtual Pass
Track: Teams & Culture
Session Type: Breakout Session
Audience Level: All
Peek Behind the Curtain: using video to give your audience a look backstage and earn their trust
Speaker: Tony Gnau (T60 Productions)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Visual Storytelling
Session Type: Breakout Session
Audience Level: Intermediate
Podcasting - How to Start - How to Promote
Speaker: Rob Walch (Libsyn)
Pass Type: Virtual Pass
Track: Content Development
Session Type: Breakout Session
Audience Level: All
Practical Guide to Content Marketing for the Next Generation
Speaker: Rebecca Geier (ChemVM Technologies)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: Beginner/New to the Industry
Speaker: Jonathan Kranz (Kranz Communications)
Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass
Session Type: Industry Forum
Prove It: Using Content as Evidence of Your Most Important Claims
Speaker: Melanie Deziel (Foundation)
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Psychological Profiling for Better Global Content Creation
Speaker: Michael Bonfils (SEM International)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
Purpose-driven Link Building: A Potent SEO Strategy for 2022 and Beyond
Speaker: Dale Bertrand (Fire&Spark)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
Riding the Wave: How 1,000 US Agency Clients Are Operating During an Economic Boom
Speakers: Susan Baier (Audience Audit, Inc.), Drew McLellan (Agency Management Institute)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
SHHHH! What Libraries Can Teach You About Changing Public Perception Through Storytelling
Speaker: Angela Hursh (NoveList)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Supercharge Your Business through Captivating Brand Stories
Speaker: Michelle Volpe-Kohler (Federal Reserve Bank of Cleveland)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
TOO LEGIT: How We Decide what's "in" and what's "out"
Speaker: Marcus Collins (Wieden+Kennedy New York)
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
The Age of Reason: Rationalizing Post Pandemic Strategies with Buying Insights
Speaker: Adele Revella (Buyer Persona Institute)
Pass Type: Virtual Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Speaker: Courtney Colwell (American Express)
Pass Type: Virtual Pass
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
The Blind Spot: The Importance of Data and Analytics in Content Marketing
Speaker: Tiffany Schreane (Optilytics Media)
Pass Type: Virtual Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: Beginner/New to the Industry
The Content Remix: Turning Familiar Into Original
Speaker: A Lee Judge (Content Monsta)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
The Copywriting Rules You WISH You Had in College
Speaker: Kate Bradley Chernis (Lately)
Pass Type: Virtual Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
The Critical 90 Seconds That Can Make or Break Your Brand
Speaker: Amy Balliett (Killer Visual Strategies)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Visual Storytelling
Session Type: Breakout Session
Audience Level: All
Speaker: Katie Tweedy (Collective Measures)
Pass Type: Virtual Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: All
The Value of Authenticity: How Real, Human Content Touches Hearts and Minds (and Converts)
Speaker: Gina Balarin (Verballistics)
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Speaker: Andrew Hanelly (Revmade)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: Intermediate
Unleashing your product content - self-service content that drives loyalty and revenue
Speaker: Megan Gilhooly (Zoomin)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short
Speaker: Joe Lazauskas (Contently)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
What Your Creative Team Needs from You
Speaker: Matthew Rayback (Adobe)
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: All
Speaker: Mark Schaefer (B Squared Media)
Pass Type: Virtual Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Why Agencies Should Think Like an In-House Team
Speaker: Rachel Mann (American Fidelity Assurance Company)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
Why Purpose-Driven Content Will Drive Your Marketing Strategy
Speaker: Jacquie Chakirelis (Quest Digital Great Lakes Publishing)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Why the Mom and Pops are Crushing Corporate Content Creators
Speaker: Joe Pulizzi (The Tilt)
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Winning Resources: How to Get Leadership Support to Grow Your Content Marketing Team
Speaker: Amanda Todorovich (Cleveland Clinic)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Executive
Session Type: Breakout Session
Audience Level: All
Yes And...And the Culture of Now: Why the Future of Marketing is Improv
Speaker: Kathy Klotz-Guest (Keeping it Human)
Pass Type: Virtual Pass
Track: Teams & Culture
Session Type: Breakout Session
Audience Level: All
Your content marketing efforts need a digital value validation
Speakers: Michiel Schoonhoven (NXTLI), Denis Doeland (NXTLI)
Pass Type: Virtual Pass
Session Type: Breakout Session
Audience Level: All
