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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Sep 28 Tuesday | 1:00 pm

Content Marketing 101

Speaker: Rebecca Geier  (ChemVM Technologies)

Location: Room 4

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: Beginner/New to the Industry

Content Optimization & Distribution Workshop

Speakers: Zontee Hou  (Convince & Convert), Jenny Magic  (Convince & Convert), Corynn Myers  (Convince & Convert)

Location: Room 5

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: All

Create A Scalable Global Content Marketing Strategy in 7 Steps

Speaker: Pam Didner

Location: Room 3

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Email Marketing Workshop: What Works and What Doesn't Work

Speaker: Jessica Best  (Barkley)

Location: Room 25

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

From Keyphrases to Content: The SEO Workshop for Hands-on Marketers

Speaker: Andy Crestodina  (Orbit Media Solutions, Inc.)

Location: Room 1

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: All

Hands-On Content Marketing Analytics 101 Workshop

Speaker: Chris Penn  (Trust Insights)

Location: Room 26

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: Beginner/New to the Industry

How to Define and Build Your Content Marketing Strategy

Speaker: Michael Brenner  (Marketing Insider Group)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Marketing Writing Masterclass

Speaker: Jonathan Kranz  (Kranz Communications)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: Intermediate

What Your Creative Team Needs from You

Speaker: Matthew Rayback  (Adobe)

Location: Room 6

Pass Type: Main Conference Plus, All-Access Pass

Session Type: Workshop

Audience Level: All

Sep 28 Tuesday | 6:00 pm

Meet the CMI Team

Location: Hilton Cleveland Downtown

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 29 Wednesday | 6:00 am

#CMWorld Running Club

Location: Convention Center - Lakeside Entrance

Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass

Session Type: Session

Sep 29 Wednesday | 7:30 am

Expo Hall Opens - Continental Breakfast & Networking

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 29 Wednesday | 8:30 am

Welcome to CMWorld 2021 - The Current State of Content Marketing

Speaker: Robert Rose  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 9:10 am

Courting Your Customers: Building Authentic Engagements Through Content

Speaker: Jill Grozalsky Roberson  (Sitecore)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 9:35 am

The Art of Storytelling: Telling True Stories Well

Speaker: Ann Handley  (MarketingProfs)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 9:55 am

Networking & Refreshments

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 29 Wednesday | 10:10 am

LIVE Ask Me Anything Session with Keynote Speakers

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 10:40 am

The Creative Show

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Sep 29 Wednesday | 11:00 am

15 Email Mistakes You Don't Even Know You Make – And How to Fix Them Fast

Speaker: Nancy Harhut  (HBT Marketing)

Location: Expo Hall Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

A Future So Bright: Strategic Optimism for an Uncertain Future

Speaker: Kate O'Neill  (KO Insights)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: All

AI is for Analysis and Insights: Using Three AI Analytic Models

Speaker: Val Swisher  (Content Rules, Inc.)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

An Empathetic Revolution: Content, Communication, and Digital Active Listening

Speaker: Jacqueline Baxter  (Sitecore)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Ask A Dev: Why Your Content Team Needs Developers!

Speakers: Doug Kessler  (Velocity), Dave Welch  (Velocity)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Audiences are Expecting More: An Anthem Brand Strategy Case Study

Speakers: Jennifer Hovelsrud  (Anthem, Inc.), James Mastro  (Anthem, Inc.)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Avoid Fatal Mistakes: Use Data to Drive Your Website Redesign

Speaker: Brian Piper  (University of Rochester)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Analytics & Data

Session Type: Session

Audience Level: Intermediate

Building B2B Buyer-Driven Digital Experiences

Speaker: Ardath Albee  (Marketing Interactions)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Busting the Myths of Creative Content

Speaker: Adam Morgan  (Adobe)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Content Marketing Predictions for 2022 (and how to navigate them)

Speaker: Matt McCue  (Industry Dive)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Courageous Creativity: How Content Marketers Get to "YES!" with Bold Ideas

Speaker: Carla Johnson  (Keynote Speaker & Best Selling Author)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: All

How LinkedIn is Using its Blogs as a Vehicle for Building Diversity Against a Backdrop of Growth

Speakers: Tequia Burt  (LinkedIn), Sean Callahan  (LinkedIn)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

How to Maximize Content to Perform Like a Sales Force

Speaker: Kenneth Kinney  (A Shark's Perspective / Ai Media Group)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Instant Ideation: Using SEO to Jump-Start Your Content Strategy

Speakers: Monique Johnson  (BrightEdge), Dave McAnally  (BrightEdge)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

Psychological Profiling for Better Global Content Creation

Speaker: Michael Bonfils  (SEM International)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

The Value of Authenticity: How Real, Human Content Touches Hearts and Minds (and Converts)

Speaker: Gina Balarin  (Verballistics)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Unleashing Your Product Content - Self-Service Content That Drives Loyalty and Revenue

Speaker: Megan Gilhooly  (Zoomin)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

When Great is not Enough

Speaker: Mark Schaefer  (B Squared Media)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Sep 29 Wednesday | 11:50 am

A Proven Structure for Boosting Video Growth

Speaker: Tim Schmoyer  (Video Creators)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Audio Marketing: Engage Global Audiences with Voice and Sound

Speaker: Jessica Kessler  (Audible)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Global Strategies

Session Type: Breakout Session

Brand Programming: The Next Frontier of Branded Content

Speakers: Aimee Harris  (Primrose Schools), Ryan Hyland  (Manifest)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Brave vs Boring and the Long Dark Night of the Soul: A Content Marketing Case Study

Speakers: Karen Hesse  (256), Caitriona Kelly Hanlon  (Irish Life Corporate Business)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Content that Converts: Content that Drives DTC E-Commerce

Speaker: Jacqueline Loch  (SJC Content)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Distribution/Promotion

Session Type: Breakout Session

Creating Single Used, Disposable Content, Should Be a Crime

Speaker: Carlijn Postma  (The Post)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Custom Dimensions for Deeper Content Insight

Speaker: Karen Hopper  (M+R)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Empowering & Trusting Sales for Marketing Scale

Speaker: Randy Frisch  (Uberflip)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Engagement Marketing: An Emerging Paradigm to Delight Your Audience AND Meet Company Goals

Speaker: Ali Orlando Wert  (SmartBugMedia)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: Intermediate

Freelancers, Flexibility, and the Future of Work: How Great Brands Are Scaling Their Content Operations in 2021 and Beyond

Speaker: Andrew Wheeler  (Skyword)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

How B2B Sales Teams Can Use Synchronous and Asynchronous Video to Build Their Pipeline on LinkedIn

Speaker: Viveka von Rosen  (Vengreso)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

How to Take a Content Marketing Approach with Your Email Newsletters

Speakers: Dennis Shiao  (Attention Retention LLC), Ashley Guttuso  (Simple Focus Software)

Location: Expo Hall Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Marketing Urban Dictionary: A Guide to Help Your Brand Communicate with Gen Z

Speakers: Mariah Obiedzinski  (Stamats), Marcia Francis  (The University of Kansas Health System)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Rethinking the Customer Journey

Speaker: John Jantsch  (Duct Tape Marketing)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

The Art of the Pivot

Speaker: Courtney Colwell  (American Express)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

The Self-Service Explosion: How Giving Buyers More Control Over the Sales Process is Content Marketing's Next Frontier

Speaker: Marcus Sheridan  (IMPACT)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Yes And...And the Culture of Now: Why the Future of Marketing is Improv

Speaker: Kathy Klotz-Guest  (Keeping it Human)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: All

Your Content Marketing Efforts Need a Digital Value Validation

Speakers: Michiel Schoonhoven  (NXTLI), Denis Doeland  (NXTLI)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Sep 29 Wednesday | 12:20 pm

Lunch/Topic Discussion Tables

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 29 Wednesday | 12:45 pm

The Korean Vegan: Lunchtime Storytelling and Cooking Demo

Speaker: Joanne Lee Molinaro

Location: Expo Hall Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 1:30 pm

Birds of a Feather Topic Discussions - How to build greater efficiency into your content marketing operations

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Birds of a Feather Topic Discussions - How to tell better stories

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Sep 29 Wednesday | 1:45 pm

Birds of a Feather Topic Discussions - How to build a great agency relationship

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Birds of a Feather Topic Discussions - How to nurture a community on social media

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Content Marketing Awards Highlights

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Sep 29 Wednesday | 2:00 pm

Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

Speaker: David Thomas  (Creator & Host of The Cognitive Bias Podcast)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 2:25 pm

Embracing the Silver Linings: Applying What We've Learned to Build Better Connections (& Become Better Marketers)

Speaker: Shafqat Islam  (Welcome)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 2:50 pm

How to Lower the Three Drawbridges of Content Success

Speaker: Jay Baer  (Convince & Convert)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: Intermediate

Sep 29 Wednesday | 3:20 pm

LIVE Ask Me Anything Session with Keynote Speakers

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 29 Wednesday | 3:30 pm

10 Steps To Optimize Your Content Marketing Program for ROI

Speaker: Michael Brenner  (Marketing Insider Group)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - General

Session Type: Session

Audience Level: Beginner/New to the Industry

Content > Advertising

Speaker: Geoffrey Director  (Manifest)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Conversion Storytelling: What Is it and Why You Should Care?

Speaker: Nicole Martin  (Pace)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Creating Content Vs Creative Content: How Creativity Can Unburden the Content Marketer

Speaker: Lindsay Tjepkema  (Casted)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Email Marketing for 2021 and Beyond

Speaker: Michael Barber

Location: Expo Hall Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Landing Pages For Results: Learn What Actually Gets Conversions

Speaker: Chris Cheetham-West  (LR Training Solutions)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

The Dynamic Duo: How Content + Digital PR Can Supercharge Your Results

Speaker: Michelle Garrett  (Garrett Public Relations)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Sep 29 Wednesday | 4:20 pm

Content Upgrade Strategy: Your Key to Converting Demand Into Buyers

Speaker: Jeff Coyle  (MarketMuse)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Content, Customer Experiences, and Events … Oh my!

Speakers: Cathy McKnight  (The Content Advisory), Nicola Kastner  (SAP)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs

Speaker: Ashley Zeckman  (Inprela Communications)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

How to Be Creative in Ways That No AI Can

Speaker: Jason Miller  (ActiveCampaign)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Let's Get Glocal...Balance Global and Local for Content Marketing

Speaker: Pam Didner

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

The Road to Consumer Attention, Consideration and Conversion

Speaker: Sarah Dale  (Nativo)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Innovation

Session Type: Breakout Session

Audience Level: Intermediate

Why Your Best Content Team Members are Leaving (and How to Fix it)

Speaker: Kate Volman  (Floyd Consulting)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: All

Sep 29 Wednesday | 5:00 pm

Cocktails & Networking

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 29 Wednesday | 7:00 pm

CMWorld Rock & Roll Party

Location: Rock & Roll Hall of Fame

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 30 Thursday | 6:00 am

#CMWorld Running Club

Location: Convention Center - Lakeside Entrance

Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass

Session Type: Session

Sep 30 Thursday | 7:30 am

Expo Hall Opens - Continental Breakfast & Networking

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 30 Thursday | 8:30 am

Welcome Back to Content Marketing World 2021

Speaker: Stephanie Stahl  (Content Marketing Insitute)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Sep 30 Thursday | 8:45 am

Embrace The Constraints: Why Adding Constraints Sparks Creativity, Inspires Action & Creates Better Content

Speaker: Andrew Davis

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 30 Thursday | 9:20 am

10 Content Strategies in 20 Minutes: What Corporate Content Creators Can Learn From Content Entrepreneurs

Speaker: Joe Pulizzi  (The Tilt)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 30 Thursday | 9:45 am

TOO LEGIT: How We Decide What's "In" and What's "Out"

Speaker: Marcus Collins  (Wieden+Kennedy New York)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 30 Thursday | 10:05 am

Networking & Refreshments

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 30 Thursday | 10:20 am

LIVE Ask Me Anything Session with Keynote Speakers

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 30 Thursday | 11:15 am

10 SEO Tactics to Incorporate into Your Content Strategy Now

Speaker: Alli Berry  (The Motley Fool)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Search Engine Optimization

Session Type: Session

Automation and Creative Aren't Enemies: Structuring Content for Scalability and Personalization

Speaker: Noz Urbina  (Urbina Consulting & OmnichannelX)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Corralling your Content: The Case for an Enterprise DAM

Speaker: Andi Robinson  (Corteva Agriscience)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out

Speaker: Michele Linn  (Mantis Research)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Getting Real on Social Media: The Risks and Rewards of Truly Human Content

Speaker: Amber Naslund  (LinkedIn)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: All

How Employee Engagement Can Tell a Better Story

Speaker: Shane Shaps  (520 East Brands)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

How to Grow your Business with LinkedIn Pages

Speaker: Michaela Alexis  (Michaela Alexis)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: Intermediate

Ideas to SEO: How to Turn Blog Topic Ideas into Juicy Keywords

Speaker: Chris Craft  (NeoLuxe Marketing)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Peek Behind the Curtain: Using Video to Give Your Audience a Look Backstage and Earn Their Trust

Speaker: Tony Gnau  (T60 Productions)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Supercharge Your Business through Captivating Brand Stories

Speaker: Michelle Volpe-Kohler  (Federal Reserve Bank of Cleveland)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

The Copywriting Rules You WISH You Had in College

Speaker: Kate Bradley Chernis  (Lately)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Video Strategy: The New Customer Journey - Insights on the Role of Video Strategies in Content Marketing

Speakers: Jacqueline Loch  (SJC Content), Andy Seibert  (Imprint)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Executive

Session Type: Breakout Session

Audience Level: All

Why Agencies Should Think Like an In-House Team

Speaker: Rachel Mann  (American Fidelity Assurance Company)

Location: Expo Hall Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Winning Resources: How to Get Leadership Support to Grow Your Content Marketing Team

Speaker: Amanda Todorovich  (Cleveland Clinic)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Executive

Session Type: Breakout Session

Audience Level: All

Sep 30 Thursday | 12:00 pm

Accessibility Is Everyone's Job — Marketing Included

Speaker: Meryl Evans  (meryl.net, Equal Entry, ProResource and Diamond)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Bridging the Content Divide: Marketing and Globalization

Speakers: Hinde Lamrani  (Acolad Group), Gráinne Maycock  (Amplexor)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter

Speaker: Brianne Dromey  (One Net Inc)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Beginner/New to the Industry

Data & Storytelling: Using Social Insights to Shape Your Content

Speaker: Zontee Hou  (Convince & Convert)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Grow organic 1000% with Product Led SEO

Speaker: Eli Schwartz  (Eli Schwartz)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

How DAM Builds a Content Engine Designed for Growth

Speakers: Danielle Giroux  (Clio), Brian Kavanaugh  (Bynder)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: All

How Visual Content Tells More Authentic Stories

Speakers: Zarina Stanik  (Ceros), Bridget Esposito  (Prudential Financial)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Visual Storytelling

Session Type: Breakout Session

In the Beginning: 5 Ideas to Make Your Intros Go from Mediocre to Great

Speaker: Ann Gynn  (G Force Communications)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Multicultural Marketing Strategy Mistakes

Speakers: Lori Hall  (Pop'N Creative), Jessica Lane Alexander  (Pop'N Creative)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

The Age of Reason: Rationalizing Post Pandemic Strategies with Buying Insights

Speaker: Adele Revella  (Buyer Persona Institute)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

The New Wave of Search

Speaker: Katie Tweedy  (Collective Measures)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short

Speaker: Joe Lazauskas  (Contently)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Winning Strategies for Building Great Content Experiences

Speaker: Andy Seibert  (Imprint)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Your Content Has a Story To Tell: Are You Listening?

Speaker: Neil Grant  (Tenovos)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: All

Sep 30 Thursday | 12:30 pm

Lunch/Topic Discussion Tables

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 30 Thursday | 1:30 pm

Birds of a Feather Topic Discussions - How to think like a publisher

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Birds of a Feather Topic Discussions - Visual storytelling

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Sep 30 Thursday | 1:45 pm

Birds of a Feather Topic Discussions - Content marketing and product marketing...BFFs

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Birds of a Feather Topic Discussions - The role of data in content creation

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Session

Sep 30 Thursday | 2:00 pm

Authenticity is Not a Tactic: Building Trust in a Post-Pandemic World

Speaker: Ahava Leibtag  (AHA Media Group)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

B2B Content: The B Doesn't Have to Mean "Boring"!

Speaker: Jonathan Crossfield  (Freelance)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Beyond the Product Announcement: Leveraging Content in Competitive Markets

Speaker: Brandon Weaver  (Wrike)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Bridge the Divide: How to Overcome Obstacles & Attract Customers

Speaker: Dr. Leigh George  (Freedom)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Building Brand Communities with Episodic Content

Speakers: Kerel Cooper  (LiveIntent), Lynne Johnson  (AdMonster)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Content, Long and Short

Speaker: Penny Gralewski  (Commvault)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Guys, Gals, and Non-Binary Pals! Don't Inadvertently Exclude Your Trans and Non-Binary Audience.

Speaker: Ruth Carter  (Carter Law Firm)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

How to Actually Use Journey Maps in Content Creation: Template & Case Study with Datasite

Speakers: Jenny Magic  (Convince & Convert), Marcio Moerbeck  (Datasite)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

How to Conduct a Social Media Audit That Helps Your Community Thrive

Speaker: Erika Heald  (Erika Heald Consulting)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Podcasting - How to Start - How to Promote

Speaker: Rob Walch  (Libsyn)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Development

Session Type: Breakout Session

Audience Level: All

Purpose-driven Link Building: A Potent SEO Strategy for 2022 and Beyond

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Riding the Wave: How 1,000 US Agency Clients Are Operating During an Economic Boom

Speakers: Susan Baier  (Audience Audit, Inc.), Drew McLellan  (Agency Management Institute)

Location: Expo Hall Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

The Critical 90 Seconds That Can Make or Break Your Brand

Speaker: Amy Balliett  (Killer Visual Strategies)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: All

The Future of Work: The Importance of Mentorship Programs

Moderator: Ann Gynn  (G Force Communications)

Panelists: Justina Tran, A Lee Judge  (Content Monsta), Jessica Kessler  (Audible), Brian Piper  (University of Rochester), Betsy Piland  (Colorado State University Global), Ashley Walsh

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Executive

Session Type: Breakout Session

Audience Level: All

Sep 30 Thursday | 2:45 pm

Copy Runs the World: Copywriting Formulas and Principles to Engage Any Audience

Speaker: Liz Willits  (Liz Willits)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Fans are Reacting to Your Content... Now What?

Speaker: Erika Lovegreen  (ICUC.social)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Social Media

Session Type: Breakout Session

Audience Level: All

How B2B Content Marketers Can Dominate in Search: Be the Best Answer

Speaker: Lee Odden  (Top Rank Marketing)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

How Pragmatic Institute Got 3X More Website Engagement Using Content Intelligence

Speakers: Nick Edouard  (Pathfactory), Rebecca Kalogeris  (Pragmatic Institute)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Innovation

Session Type: Breakout Session

How to Produce Epic Content by Conducting Epic Interviews

Speaker: Bernie Borges  (iQor)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Hyper-Personalized Video Experiences For Effective Customer Engagement

Speakers: Felipe Spinel  (SundaySky Inc.), Christy Lausch  (T. Rowe Price)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Advanced

Managing Up: The Complete Guide for the Procrastinating Writer

Speaker: Inbar Yagur  (GrowthSpace)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Mastering the Agency Master Service Agreement - Less Pain, More Gain

Speaker: Sharon Toerek  (Toerek Law)

Location: Expo Hall Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Open Rate Is Dead: What Marketers Need to Know About iOS15

Speaker: Michael Barber

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Secrets from the Executive Suite: How Brand Leaders Evaluate and Measure Content Marketing Success

Moderator: Julie Hochheiser Ilkovich  (Masthead Media)

Panelists: Nekasha Pratt  (HarperCollins Publishers), Michelle Wong  (Sprinkles), Jessica Jensen  (Indeed), Annie Granatstein  (Marriott)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Executive

Session Type: Breakout Session

Audience Level: All

The Blind Spot: The Importance of Data and Analytics in Content Marketing

Speaker: Tiffany Schreane  (Optilytics Media)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Beginner/New to the Industry

Why Purpose-Driven Content Will Drive Your Marketing Strategy

Speaker: Jacquie Chakirelis  (Quest Digital Great Lakes Publishing)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Your Winning Formula for Webinars That Don't Suck

Speaker: Ashley Levesque  (Banzai)

Location: VIRTUAL

Pass Type: Virtual Pass

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Sep 30 Thursday | 3:30 pm

Prove It: Using Content as Evidence of Your Most Important Claims

Speaker: Melanie Deziel  (Foundation)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 30 Thursday | 3:55 pm

The Content Remix: Turning Familiar Into Original

Speaker: A Lee Judge  (Content Monsta)

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 30 Thursday | 4:20 pm

Eyewitness to History, Presidential Leadership & Legacy

Speaker: Pete Souza

Location: CMWorld Keynote Stage

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Audience Level: All

Sep 30 Thursday | 5:30 pm

LIVE Ask Me Anything Session with Keynote Speakers

Location: VIRTUAL

Pass Type: Virtual Pass

Session Type: Keynote

Audience Level: All

Oct 01 Friday | 8:00 am

Continental Breakfast & Networking

Location: CMWorld Expo Hall

Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass

Session Type: Session

Oct 01 Friday | 8:40 am

Content Modeling for Marketers: Making Your Content Work Harder, So You Don't Have To

Speaker: Carmen Hill  (Chill Content, LLC)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Inclusive Marketing: Knowing How Diversity Drives Revenue

Speaker: Michelle Ngome  (Line 25 Consulting)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Oct 01 Friday | 9:20 am

How to Be an SEO Difference Maker

Speaker: Mike Murray  (Online Marketing Coach)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Leveraging Content to Build Connections (and Gain New Clients)

Speaker: Maureen Jann  (NeoLuxe Marketing)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

SHHHH! What Libraries Can Teach You About Changing Public Perception Through Storytelling

Speaker: Angela Hursh  (NoveList)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Track: Content Development

Session Type: Breakout Session

Audience Level: All

Oct 01 Friday | 10:30 am

CMWorld/Cleveland Clinic Health Summit - VIRTUAL ONLY

Speakers: Tyler Maddox  (Cleveland Clinic), Amanda Todorovich  (Cleveland Clinic), Lisa Yerian, MD  (Cleveland Clinic), Anne Drago  (Cleveland Clinic), Barbara Le-Wharton  (Cleveland Clinic), Stephanie Petrucci Brunskol  (Cleveland Clinic)

Location: VIRTUAL

Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass

Session Type: Industry Forum

Industrial Manufacturing Forum - The Future of B2B Marketing: Embracing Digital Change in Industrial Manufacturing

Speaker: Hailey Cassidy  (Americhem and HC B2B Marketing)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass

Session Type: Industry Forum

Professional Services Forum

Speaker: Jonathan Kranz  (Kranz Communications)

Location: Room 25

Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass

Session Type: Industry Forum

Technology Forum

Speakers: Jessica Bergmann  (Salesforce), Sarah Stritter Murgel  (Salesforce)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass

Session Type: Industry Forum

Audience Level: All

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