September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Sep 26 Tuesday | 7:30 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Sep 26 Tuesday | 9:00 am
Financial Services Masterclass: Positioning Your Financial Brand to Stand Out and Attract Customers
Speakers: Nicole Martin (Pace), Matt Harrington (Pace), Jamie Brooks (Pace)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Government Masterclass: A Content Marketing Strategy to Build Public Trust
Speaker: Joanne Sweeney (Public Sector Marketing Institute)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Manufacturing Masterclass: 5 Steps to Becoming a Leading Technical Brand
Speakers: Morgan Norris (TREW Marketing), Wendy Covey (TREW Marketing)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Small Business Masterclass: The Content Marketing Diamond Model for Small Business Entrepreneurs
Speakers: Bert van Loon (Content Marketing Fast Forward), AJ Huisman (Necron Group AG)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Session Type: Industry Masterclass
Track: Workshops
Speaker: Cathy McKnight (The Content Advisory)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Session Type: Industry Masterclass
Track: Workshops
Sep 26 Tuesday | 10:45 am
Core Concept Workshop: 5-Steps to Creating a World-Class Brand Magazine (with a 25x ROI!)
Speakers: Susan Gates (Redbird), Emily Reaman (California Closets)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Content Conundrum: Writing For Google's Helpful Content System
Speaker: Sherry Bonelli (early bird digital marketing)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Workshops
Speaker: Pierre DeBois (Zimana)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Beginner
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Tarantino Your Content: A Modern Take on the Inverted Pyramid
Speakers: Mariah Obiedzinski (Stamats), Allison Kapson (MedStar Health)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Speakers: Amy Higgins (Lyra Health), Monica Norton (Yelp)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Sep 26 Tuesday | 1:15 pm
Deep Dive Workshop: 7 Steps To Document Your Content Marketing Strategy
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Advanced Marketing Writing
Speaker: Jonathan Kranz (Kranz Communications)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Beyond SEO Best Practices
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Mapping content data to business metrics for more strategic insights
Speaker: Noz Urbina (Urbina Consulting)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Winning Habits of Customer-Centric Marketers
Speakers: Sydni Craig-Hart (Smart Simple Marketing), Wil Hart (Smart Simple Marketing)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Sep 26 Tuesday | 4:30 pm
First-Time Attendees: Welcome Session
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 27 Wednesday | 6:00 am
Location: Meet at the entrance in front of Mt. Vernon Place
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: 3rd Floor Ballroom
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 27 Wednesday | 7:30 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Sep 27 Wednesday | 8:20 am
Welcome to Content Marketing World 2023
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Keynote
Sep 27 Wednesday | 8:25 am
Marketing IS Content Marketing
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 8:40 am
Don't Forget to Evolve: agility, learning, and capacity building to have impact in the new world
Speaker: Bennie Johnson (American Marketing Association)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 9:05 am
A Beloved Brand: Evolving Zillow's Creative Content Strategy
Speaker: Beverly Jackson (Zillow)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 9:30 am
Prompts Unplugged: A Live Town Hall Experience with AAI*
Speakers: Ann Handley (MarketingProfs), Andrew Davis (Author)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 10:00 am
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
From Nascent to Cutting-edge: Assessing your Content Supply Chain Maturity
Speaker: Mike Monroe (Deloitte Digital)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Sep 27 Wednesday | 10:15 am
Give Your Campaigns Content Love. Better Than Stock. 5X Performance.
Speaker: Analisa Goodin (Catch and Release)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Sep 27 Wednesday | 10:30 am
At long last: the perfect client brief
Speaker: Koen Denolf (The Fat Lady)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Data-Driven Personalization: How to Create More Relevant Content Through CX, AI, and Data
Speaker: Zontee Hou (Convince & Convert)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
Evidence-based SEO Strategies: Busting "SEO Best Practices" And Other Marketing Myths
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
How Content Marketers Can Deal With the Content Clueless in Positions of Authority or Leadership
Speakers: Divya Bisht (Spinutech), Jeneanne Ballos (Digital River Media), Annie Murmann (Digital River Media)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
More Data, More Problems: Building Integrated Data Strategies for More Action, Less Noise
Speaker: Michael Mathias (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
No AI Required: How to Win with Human-Focused Video Content
Speakers: Melissa Hodai (Grainger), Bean Porter (Grainger)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Palaces of Innovation: The Impact of Platforms and Process on Creativity
Speaker: Deane Barker (Optimizely)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Shine Bright Like a Diamond: 7.5 Content Marketing Lessons from Rihanna
Speaker: Ahava Leibtag (www.ahamediagroup.com)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Story Revolution: Data-Driven Personalization In Action
Speaker: Tiffany Grinstead (Nationwide)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
The 10 Best Customer Behavior Triggers You've Never Heard Of
Speaker: Nancy Harhut (HBT Marketing)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Demand Generation
Using Data-Inspired Content Pillars to Elevate Your Content Marketing
Speaker: Brian Piper (University of Rochester)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
What’s the Big Idea? Creating Content That Makes an Impact
Speaker: Melanie Deziel (StoryFuel)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Content Strategy - General
Where Science Meets Marketing: Experimentation and Risk Taking to Achieve Breakthrough Results
Speaker: Phyllis Davidson (Forrester)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Sep 27 Wednesday | 11:20 am
2023 Revenue Growth Playbook: Content, Connection & Retention
Speaker: Deanna Ransom (A.R.I.A. Partners)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
6 Steps To Future Proof Your B2B Content Marketing
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Speaker: Andrew Davis (Author)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Content Creator's Toolkit: Generative AI & ChatGPT Success in the Real World
Speaker: Nick Tomassetti (Aprimo)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speakers: Emily Baker (General Motors Financial), Brian Hale (General Motors Financial)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Full-Funnel, Frictionless Customer Experience: UX Strategies and Full Funnel Measurement
Speakers: Hajar Mitchell (Whereoware), Tim Frost (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Podcasting Potholes - Business Podcasting Is Different - Avoid These Mistakes
Speaker: A. Lee Judge (Content Monsta)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
SEO Memorial Service: A Fond Farewell To Things That Don't Matter Anymore
Speaker: Ryan Brock (DemandJump)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
The Simple But Strategic Approach to SEO …and how to measure it in GA4
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Conference Theme: B2B
Session Type: Session
Track: Analytics & Data
Using Personality Traits to Improve Targeting
Speaker: Andi Robinson (Hijinx Marketing)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
We <3 Sales: How digital marketers can show ROI by supporting their sales teams
Speaker: Pam Didner (Pam Didner)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
What happens when a brand strategist and performance marketer look at the same audience?
Speakers: Geoffrey Director (Manifest), Krysti Roush (Manifest)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
You Can Do Both: Drive Thought Leadership... And Sell Products
Speaker: Christine Michel Carter (Lexia Learning)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Content Creation & Development
Sep 27 Wednesday | 12:00 pm
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 12:45 pm
Dessert + Content Innovation Sessions
Location: Session Rooms
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 1:05 pm
134 Years of Tastemaking: McCormick’s Recipe for Maintaining Relevance
Speakers: Jane Qin Medeiros (studioID, Industry Dive), Tom Rowe (McCormick & Company)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Sponsored Session
Track: Content Innovation
AI is here! How AI can accelerate your productivity and creativity!
Speaker: Ulrike Heidler (CoreMedia)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Sponsored Session
Track: Content Innovation
Speakers: Rebecca Dolan (SAP Concur), Katie Pocklington (Opal)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Brand Story: The most overlooked and undervalued element of your CX strategy
Speaker: Kelsy Spaeth (Studio Science)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Content Marketing: How to build trust with leaders and the C-suite
Speaker: Emma Moorman (Informa Tech)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
From Likes to Loyalty: How a Social-First Video Strategy Creates the Brand Audience You Want
Speakers: Tania Rahman (Fast Company), Tyler Lederer-Plaskett (PlayPlay)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Generate Awareness, Trust, and Leads with Data Storytelling
Speaker: Jan Ahrens (Statista GmbH)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
How Autodesk is building a world-class content engine to drive global content excellence at scale
Speakers: Dusty DiMercurio (Autodesk), Erin Hanson (Autodesk), Dustin Smith (Airtable)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
How Cell Signaling Technology’s DAM drives inspiring customer experiences in a regulated industry
Speakers: Dennis Wright (Bynder), Jonathan DeAngelis (Cell Signaling Technology)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
How Uber for Business leverages content to accelerate pipeline
Speakers: Arianna Etemadieh (Uber for Business), David Fortino (NetLine)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Measure, Retarget, Convert: Drive top of Funnel with AI Personalized Content in 2023
Speaker: Randy Apuzzo (Zesty.io)
Location: Room 150A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
No-BS AI: real-world lessons from teams on the front lines of the AI revolution
Speaker: Alaura Weaver (Writer)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
The Intersection of AI and E-E-A-T: A Blueprint for Content Scaling
Speaker: Carlos Meza (Crowd Content Media)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Your conversion strategy's secret weapon
Speaker: Gladys Han (Siteimprove)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Sep 27 Wednesday | 1:45 pm
7 Lessons from 7 Years (and Many Sleepless Nights) Building a Global Content Strategy
Speaker: Chloe Thompson (Reward Gateway)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
AI + ROI: How a Strategic Data Engine Fuels AI Success
Speakers: Hajar Mitchell (Whereoware), Uzair Hasan (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Blockbuster research: Mining for content beyond the data
Speaker: Craig Coffey (Eaton)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Brand Clarity: The Critical Role of Narratives & Content
Speaker: Gordon Locke (Pace)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speaker: Agnieszka Kwiecien-Janiec (NBCUniversal Telemundo Enterprises)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Speaker: Kate DiLeo (The Brand Trifecta)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
Making Work Flow: How to Build Critical Content Operations to Scale Your Strategy
Speaker: Ali Orlando Wert (Appfire)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Mine Your In-House Data and Build Predictive Models to Find High-Conversion Audience Segments
Speakers: Walter Paliska (dotData Inc.), Brandon Bednar (dotData Inc.)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Session Type: Session
Track: Analytics & Data
Sasquatch, Closet Pants and Hot Mics: 5 Tips for Launching a Podcast About an Unsexy Topic
Speaker: Scooter Hendon (GM Financial)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Story Mapping for the B2B Buyer Journey
Speaker: Carmen Hill (Chill Content, LLC)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Core Concepts
The Next Frontier: The Future of Content Supply Chain
Speakers: Mike Monroe (Deloitte Digital), Trinadha Kandi (Deloitte Digital)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
The always-on world: Digital Marketing Transformation
Speaker: Colleen Smith (Avid Technology)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
You're Doing SEO All Wrong: How to Optimize Content for Search Intent
Speaker: Lee Odden (TopRank Marketing)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
Sep 27 Wednesday | 2:35 pm
Advanced LinkedIn Ads: The Pitfalls to Avoid to Drive ROI
Speaker: AJ Wilcox (B2Linked.com)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
Content Focused SEO: Data Driven Strategies to Reduce Your Customer Acquisition Costs
Speakers: Prashant Puri (AdLift, Inc), Lomit Patel (Tynker)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: SEO/Search
How A Thought Leadership Research Content Program is Helping Autodesk Create a New Category
Speakers: Stephanie Losee (Autodesk), Dusty DiMercurio (Autodesk)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
How a B2B Manufacturer Uses a B2C Approach to Grow Audience and Increase Market Share
Speakers: Pete Grasso (Heatcraft Refrigeration Products), Tim Fletcher (Heatcraft Refrigeration Products)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
How to Build the Ideal Content Marketing Team
Speakers: Caila Ball-Dionne (Masthead Media Company), Natalie Mendes (Atlassian), Sharon Stenger (Prudential), Hanorah Srihari (Manifest), Pearl Chen (Shutterstock)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
How to Create Your Next Big Idea: Understanding Analytics to Drive Your Social Strategy
Speaker: Brittani Sievers (Southland Industries)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
Killer Content in a Niche Industry
Speakers: Ellen Lichtenstein (AgentSync), Regina Stephenson (AgentSync)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Loyalty in a Cookie-less Future: the Privacy Landscape + Better Customer Experiences
Speaker: Uzair Hasan (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Podcast lessons from the Social Pros
Speakers: Daniel Lemin (Convince & Convert), Leanna Pham (Convince & Convert)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Core Concepts
Separating hype from reality: The real data behind marketing & GenAI
Speakers: Mike Brinker (Deloitte Consulting LLP), Todd Brownrout (Deloitte Digital)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speaker: Courtney Fowler (Revmade)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Video Strategy Session: an interactive plan for video marketing success
Speaker: Tony Gnau (T60 Productions)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Sep 27 Wednesday | 3:15 pm
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 3:20 pm
The Human-in-the-loop Approach to Generative AI
Speaker: Anirudh Singla (Pepper Content)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Sep 27 Wednesday | 3:35 pm
Unlocking Marketing Success with Synthetic Controls: Revolutionizing A/B Testing
Speaker: Garth Viegas (Analytic Edge)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Sep 27 Wednesday | 3:50 pm
Headless without Headaches: No-Code, Drag n Drop Page Designer - Introducing Zesty.io Freestyle
Speaker: Randy Apuzzo (Zesty.io)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Sep 27 Wednesday | 4:00 pm
Speaker: Derek Thompson (The Atlantic)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 4:30 pm
Expo Hall Reception brought to you by Manifest
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 7:00 pm
CMI Celebration brought to you by Wordpress VIP
Location: National Portrait Gallery
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 6:00 am
Location: Meet at the entrance in front of Mt. Vernon Place
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Third Floor Ballroom
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 28 Thursday | 7:30 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Sep 28 Thursday | 8:20 am
Welcome Back to Content Marketing World
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 8:25 am
Actionable AI: Solutions for Unknown Unknown Problems!
Speaker: Avinash Kaushik (Croud)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 8:55 am
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Speaker: Mike Merchant (Perception)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Sep 28 Thursday | 9:10 am
Deloitte Digital Gen AI Discussion
Speaker: Rachel Whitt (Deloitte Digital)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Session Type: Tech Talk
Track: Tech Talks
Sep 28 Thursday | 9:25 am
5 Ways Marketers Sabotage Their Success
Speaker: Jenny Magic (Better Way to Say It)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
BUI Buying Under the Influence: How to Tap the (Powder) Keg of Creator Marketing
Speaker: Jennifer Harmon (Convince & Convert)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Behind the Scenes of a Wistia Product Launch
Speaker: Taylor Corrado (Wistia)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Case Study: Wells Fargo Diverse Business Solutions (CMA winner: Best New Program Launch)
Speakers: Duncan Milne (IMPRINT), Robert Schapira (Wells Fargo | Consumer, Small & Business Banking (CSBB))
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Forget the Red Pen: How Human Editors (With or Without an AI Assist) Can Keep Audiences Reading
Speaker: Ann Gynn (G Force Communication)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
How to use AI to optimize, personalize and scale your webinars and events
Speaker: Mark Bornstein (ON24)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Marketing's role in creating an inclusive future: Workforce + supplier diversity
Speaker: Karen McFarlane (LetterShop x Kaye Media Collective)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
Navigating the Marketing Singularity : How to Survive and Thrive in the Age of Marketing AI
Speaker: Christopher Penn (Trust Insights)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Return on Intelligence: Content optimization lessons for the AI era
Speaker: Richard Murphy (ServiceNow)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Simplify the complicated: Build meaningful connections in complex industries
Speaker: Hayden Goethe (WEX)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
The Lighthouse Principle: Navigating the Sea of AI Content
Speaker: Kerushan Govender (Blacfox)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Speaker: Marcus Sheridan (IMPACT)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Sep 28 Thursday | 10:15 am
3 Things I Learned From Repositioning a Tech Unicorn
Speaker: Inbar Yagur (Radical B2B)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO
Speaker: Ryan Brock (DemandJump)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speaker: Andrew Hanelly (Revmade)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Beyond ChatGPT: How to Master AI for Content Design
Speaker: Amy Balliett (Material)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
Congrats, You’re A Marketing Leader! Now What?
Speaker: Michael Barber (Charter School Capital)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Content Marketing Department Structure: How to Build an Organization for Success & Scalability
Speaker: Amanda Todorovich (Cleveland Clinic)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Teams & Culture
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Mark Kats (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
Everything I needed to know about social media I learned in the sewer.
Speaker: John Gonzalez (Northeast Ohio Regional Sewer District | NEORSD)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Speaker: Sarah Kneisler (Hyatt)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Speaker: Tim Washer (Ridiculous Media)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Development/Writing
Sustainability: The New Storytelling Frontier for Content Marketers
Speakers: Angela Bandlow (Bridge Partners), Matt Hansink (Bridge Partners)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
The AI Content Storm – Will you sink or swim?
Speaker: Andrew Hall (Canto)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - General
The Big Opportunity in Email Marketing: Augmenting and Optimizing Your Welcome Series
Speakers: Dennis Shiao (Attention Retention), Ashley Guttuso (Ashley Guttuso Consulting)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
The New AR That Every Business Needs: Authentic Reality
Speaker: Jenn Vande Zande (SAP CX)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Storytelling Techniques
Sep 28 Thursday | 11:05 am
9 Free Actions to Improve Content Marketing in an Unpredictable Economy
Speaker: Penny Gralewski (STORIES of Space)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
9 Surprising Ways to Use AI (and 2 Ways You Shouldn't)
Speakers: Alli Berry (The Arena Group/TheStreet), Connie Smart (Canadian Western Bank)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
Approaching 212*F - The Content Marketing Boiling Point
Speakers: Sharon Stenger (Prudential), Tammy Pienknagura (Adobe)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Brand Strategies
Boost your B2B Content with Original Research
Speakers: Stu Richards (Bredin), Sharifah Niles-Lane (Citizens)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
Content That Converts. Discoverable and Engaging Content (And Yes You Can Have Both!)
Speaker: Jacqueline Loch (SJC Communications)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Mark Kats (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
Playing Favorites: How to Ensure Your Audience Picks You and Sticks With You (Against the Odds)
Speaker: Jay Acunzo (Creator Kitchen)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Putting minorities in the lead rather than an after-thought
Speakers: Sally Bock (Fred Hutchinson Cancer Center), Norberto Zylberberg (Socialisssima)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Speaker: Patty Radford Henderson (Annum)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Travel Tips and Dad jokes Hits! How to maximize your team to produce results while staying punny.
Speaker: Emily Bonilla-Pieton (Transportation Security Administration, Department of Homeland Security)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Using ChatGPT to Fast-Track Transcripts Into Publishing Gold
Speaker: Kayla Mehojah (WordPress VIP)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Why Digital Experience is Critical for Go-To-Market Excellence, No Matter the Economy
Speaker: Randy Frisch (Uberflip)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Sep 28 Thursday | 11:45 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 12:45 pm
Speaker: Elizabeth Banks (Director)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 1:55 pm
7 Benefits of Podcasting for B2B Brands: From Brand Differentiation to Lead Generation
Speaker: Bernie Borges (iQor)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
A Blueprint for B2B influencer marketing
Speaker: Justin Levy (Demandbase)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
A “How to Quit Your Job” Blueprint: Strategies for Achieving Massive Success on Your Own Terms
Speaker: Joe Pulizzi (The Tilt & Creator Economy Expo)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Benchmark Your Brand: Research on the Biggest Challenges and Success Factors in Content Marketing
Speaker: Jan Ahrens (Statista GmbH)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content
Speaker: Regina Lynn Preciado (Content Rules, Inc.)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Speaker: Laura Goldstein (Saatva)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Mark Kats (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
From Manipulation to Connection: Using Joy-Based Marketing to Convert
Speakers: Maureen Jann (NeoLuxe Marketing), Dayana Cadet (Dayana Cadet Consulting)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Hook Your Audience: How to Grab Attention in a Crowd of Content
Speaker: Liz Willits (Content Phenom)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
How to Humanize AI-Generated Content: Best and Worst Practices
Speaker: Jeff Coyle (MarketMuse)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Keeping Your Voice: The Little Mermaid as a Cautionary Tale for AI Content Marketing
Speakers: Jill Grozalsky Roberson (Velir), Jennifer Griffin-Smith (Acquia)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals
Speakers: Jane Qin Medeiros (studioID, Industry Dive), Will Walker (Roadie, A UPS Company)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Sponsored Session
Track: Content Innovation
Selective Outrage - How to Prepare Your Content for the World We Live In
Speaker: Ruth Carter (Geek Law Firm)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
So … what's your impact story? Telling human-centric brand stories that move the needle
Speakers: Megan Gilbert (Fortune Media), Lauren Chomiuk (Fortune Media)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Sep 28 Thursday | 2:45 pm
7 Key Metrics in Measuring Content Effectiveness
Speaker: Wayne Cichanski (iQuanti)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Sponsored Session
Track: Content Innovation
All You Can EEAT: Navigating Search in a Generative AI World
Speaker: Mike King (iPullRank)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Captivate and Convert: How Interactive Audio Dramas Can Revolutionize Product Placement
Speaker: Paul McNeil, Ph.D. (MB Usable Security, LLC)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Storytelling Techniques
Connecting Content for ROI--Across Sites and Teams
Speaker: Laura Barnes (Red Hat)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest), Mark Kats (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
Cut the BS: B2B Influencer Marketing Strategies That Actually Work
Speaker: Ashley Zeckman (Onalytica)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
From Social Insights to Marketing Strategy to Brand Relevance
Speakers: Erick Brownstein (Shareability), Michael Italia (Mars Wrigley)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
How AI has Impacted My Content Marketing Experience
Speaker: Cathy McPhillips (Marketing Artificial Intelligence Institute)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
How to Use Testing to Create a Constant Competitive Advantage
Speaker: Karen Hopper (Bully Pulpit Interactive)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Management & Optimization
How to motivate your creative teams without the usual incentives
Speaker: Kathryn Schmieding (NYS Digital & Media Services Center)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Teams & Culture
Know and Be Known: Truly Understand Your B2B Customers to Earn their Trust
Speaker: Morgan Norris (TREW Marketing)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Speaker: Purna Virji (LinkedIn)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
The Missing Piece of Your Content Strategy (Spoiler: It's Empathy)
Speaker: Carmen Collins (Intuit QuickBooks)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Development/Writing
The Path to Personalization Ain’t Pretty: The Life and Times of a Marketing Executive on a Mission
Speaker: Ron Zwerin (National Multiple Sclerosis Society)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Big Ideas
Sep 28 Thursday | 3:35 pm
Artificial Intelligence: A Turning Point for Marketing Team Structure and Strategy
Speakers: Meghan Keaney Anderson (Jasper), Jessica Hreha (VMware)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Bridging the Brand Gap Between Engagement and Experience
Speaker: Adam Pierno (Arizona State University)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Brand Strategies
Speaker: Michelle Garrett (Garrett Public Relations)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Ending Fraternity Hazing Through Earned Media
Speaker: Kristyn Wilson (Adept)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Finding Science Stories that Audiences Can't Resist
Speakers: Melissae Stuart (American Chemical Society), Jesse Harris (ACD/Labs)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Speakers: Carlijn Postma (NewDegree), Michiel Schoonhoven (NXTLI)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Nurture Your Network: How Content Marketers Market Themselves
Speaker: Amy Fair (Consultant)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Sep 28 Thursday | 4:15 pm
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 4:25 pm
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Keynote
Sep 28 Thursday | 4:45 pm
Speaker: Cassie Kozyrkov (Google)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 6:00 pm
Location: TallBoy, 1239 9th St NW
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 9:00 pm
Location: The Delegate in the lobby of Courtyard by Marriott
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking