View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].
Speaker: Rebecca Geier (ChemVM Technologies)
Location: Room 4
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: Beginner/New to the Industry
Content Optimization & Distribution Workshop
Speakers: Zontee Hou (Convince & Convert), Jenny Magic (Convince & Convert), Corynn Myers (Convince and Convert)
Location: Room 5
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: All
Create A Scalable Global Content Marketing Strategy in 7 Steps
Speaker: Pam Didner
Location: Room 3
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Email Marketing Workshop: What Works and What Doesn't Work
Speaker: Jessica Best (Barkley)
Location: Room 25
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
From Keyphrases to Content: The SEO Workshop for Hands-on Marketers
Speaker: Andy Crestodina (Orbit Media Solutions, Inc.)
Location: Room 1
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: All
Hands-On Content Marketing Analytics 101 Workshop
Speaker: Chris Penn (Trust Insights)
Location: Room 26
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: Beginner/New to the Industry
How to Define and Build Your Content Marketing Strategy
Speaker: Michael Brenner (Marketing Insider Group)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Speaker: Jonathan Kranz (Kranz Communications)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: Intermediate
What Your Creative Team Needs from You
Speaker: Matthew Rayback (Adobe)
Location: Room 6
Pass Type: Main Conference Plus, All-Access Pass
Session Type: Workshop
Audience Level: All
Location: Hilton Cleveland Downtown
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
Location: Convention Center - Lakeside Entrance
Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass
Session Type: Session
Expo Hall Opens - Continental Breakfast & Networking
Location: CMWorld Expo Hall
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
Welcome to CMWorld 2021 - The Current State of Content Marketing
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Courting Your Customers: Building Authentic Engagements Through Content
Speaker: Jill Grozalsky Roberson (Sitecore)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
The Art of Storytelling: Telling True Stories Well
Speaker: Ann Handley (MarketingProfs)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Location: CMWorld Expo Hall
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
LIVE Ask Me Anything Session with Keynote Speakers
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Keynote
Audience Level: All
15 Email Mistakes You Don't Even Know You Make – And How to Fix Them Fast
Speaker: Nancy Harhut (HBT Marketing)
Location: Expo Hall Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
A Future So Bright: Strategic Optimism for an Uncertain Future
Speaker: Kate O'Neill (KO Insights)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: All
AI is for Analysis and Insights: Using Three AI Analytic Models
Speaker: Val Swisher (Content Rules, Inc.)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: All
An Empathetic Revolution: Content, Communication, and Digital Active Listening
Speaker: Jacqueline Baxter (Sitecore)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
Ask A Dev: Why Your Content Team Needs Developers!
Speakers: Doug Kessler (Velocity), Dave Welch (Velocity)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Audiences are Expecting More: An Anthem Brand Strategy Case Study
Speakers: Jennifer Hovelsrud (Anthem, Inc.), James Mastro (Anthem, Inc.)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Avoid Fatal Mistakes: Use Data to Drive Your Website Redesign
Speaker: Brian Piper (University of Rochester)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: Intermediate
Building B2B Buyer-Driven Digital Experiences
Speaker: Ardath Albee (Marketing Interactions)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: All
Busting the Myths of Creative Content
Speaker: Adam Morgan (Adobe)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Content Marketing Predictions for 2022 (and how to navigate them)
Speaker: Matt McCue (Industry Dive)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Innovation
Session Type: Breakout Session
Audience Level: All
Courageous Creativity: How Content Marketers Get to "YES!" with Bold Ideas
Speaker: Carla Johnson (Keynote Speaker & Best Selling Author)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: All
How LinkedIn is Using its Blogs as a Vehicle for Building Diversity Against a Backdrop of Growth
Speakers: Tequia Burt (LinkedIn), Sean Callahan (LinkedIn)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
How to Maximize Content to Perform Like a Sales Force
Speaker: Kenneth Kinney (A Shark's Perspective / Ai Media Group)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: All
Instant Ideation: Using SEO to Jump-Start Your Content Strategy
Speakers: Monique Johnson (BrightEdge), Dave McAnally (BrightEdge)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: All
Psychological Profiling for Better Global Content Creation
Speaker: Michael Bonfils (SEM International)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
The Value of Authenticity: How Real, Human Content Touches Hearts and Minds (and Converts)
Speaker: Gina Balarin (Verballistics)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Unleashing Your Product Content - Self-Service Content That Drives Loyalty and Revenue
Speaker: Megan Gilhooly (Zoomin)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Speaker: Mark Schaefer (B Squared Media)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
A Proven Structure for Boosting Video Growth
Speaker: Tim Schmoyer (Video Creators)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: All
Audio Marketing: Engage Global Audiences with Voice and Sound
Speaker: Jessica Kessler (Audible)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Global Strategies
Session Type: Breakout Session
Brand Programming: The Next Frontier of Branded Content
Speakers: Aimee Harris (Primrose Schools), Ryan Hyland (Manifest)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Brave vs Boring and the Long Dark Night of the Soul: A Content Marketing Case Study
Speakers: Karen Hesse (256), Caitriona Kelly Hanlon (Irish Life Corporate Business)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Content that Converts: Content that Drives DTC E-Commerce
Speaker: Jacqueline Loch (SJC Content)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Distribution/Promotion
Session Type: Breakout Session
Creating Single Used, Disposable Content, Should Be a Crime
Speaker: Carlijn Postma (The Post)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Custom Dimensions for Deeper Content Insight
Speaker: Karen Hopper (Razorfish)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: Intermediate
Empowering & Trusting Sales for Marketing Scale
Speaker: Randy Frisch (Uberflip)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: All
Engagement Marketing: An Emerging Paradigm to Delight Your Audience AND Meet Company Goals
Speaker: Ali Orlando Wert (SmartBugMedia)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: Intermediate
Speaker: Andrew Wheeler (Skyword)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Innovation
Session Type: Breakout Session
Audience Level: All
How B2B Sales Teams Can Use Synchronous and Asynchronous Video to Build Their Pipeline on LinkedIn
Speaker: Viveka von Rosen (Vengreso)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: Intermediate
How to Take a Content Marketing Approach with Your Email Newsletters
Speakers: Dennis Shiao (Attention Retention LLC), Ashley Guttuso (Simple Focus Software)
Location: Expo Hall Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Marketing Urban Dictionary: A Guide to Help Your Brand Communicate with Gen Z
Speakers: Mariah Obiedzinski (Stamats), Marcia Francis (The University of Kansas Health System)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Rethinking the Customer Journey
Speaker: John Jantsch (Duct Tape Marketing)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: Intermediate
Speaker: Courtney Colwell (American Express)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Speaker: Marcus Sheridan (IMPACT)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: All
Yes And...And the Culture of Now: Why the Future of Marketing is Improv
Speaker: Kathy Klotz-Guest (Keeping it Human)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: All
Your Content Marketing Efforts Need a Digital Value Validation
Speakers: Michiel Schoonhoven (NXTLI), Denis Doeland (NXTLI)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Location: CMWorld Expo Hall
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
The Korean Vegan: Lunchtime Storytelling and Cooking Demo
Speaker: Joanne Lee Molinaro
Location: Expo Hall Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Session
Birds of a Feather Topic Discussions - How to tell better stories
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Session
Birds of a Feather Topic Discussions - How to build a great agency relationship
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Session
Birds of a Feather Topic Discussions - How to nurture a community on social media
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Session
Content Marketing Awards Highlights
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil
Speaker: David Thomas (Creator & Host of The Cognitive Bias Podcast)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Speaker: Shafqat Islam (Welcome)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
How to Lower the Three Drawbridges of Content Success
Speaker: Jay Baer (Convince & Convert)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: Intermediate
LIVE Ask Me Anything Session with Keynote Speakers
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Keynote
Audience Level: All
10 Steps To Optimize Your Content Marketing Program for ROI
Speaker: Michael Brenner (Marketing Insider Group)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: Beginner/New to the Industry
Speaker: Geoffrey Director (Manifest)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Conversion Storytelling: What Is it and Why You Should Care?
Speaker: Nicole Martin (Pace)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Innovation
Session Type: Breakout Session
Audience Level: All
Creating Content Vs Creative Content: How Creativity Can Unburden the Content Marketer
Speaker: Lindsay Tjepkema (Casted)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Email Marketing for 2021 and Beyond
Speaker: Michael Barber
Location: Expo Hall Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Landing Pages For Results: Learn What Actually Gets Conversions
Speaker: Chris Cheetham-West (LR Training Solutions)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: All
The Dynamic Duo: How Content + Digital PR Can Supercharge Your Results
Speaker: Michelle Garrett (Garrett Public Relations)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Why Your Best Content Team Members are Leaving (and How to Fix it)
Speaker: Kate Volman (Floyd Consulting)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: All
Content Upgrade Strategy: Your Key to Converting Demand Into Buyers
Speaker: Jeff Coyle (MarketMuse)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: All
Content, Customer Experiences, and Events … Oh my!
Speakers: Cathy McKnight (The Content Advisory), Nicola Kastner (SAP)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
How to Be Creative in Ways That No AI Can
Speaker: Jason Miller (ActiveCampaign)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Let's Get Glocal...Balance Global and Local for Content Marketing
Speaker: Pam Didner
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
The Road to Consumer Attention, Consideration and Conversion
Speaker: Sarah Dale (Nativo)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Innovation
Session Type: Breakout Session
Audience Level: Intermediate
Location: CMWorld Expo Hall
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
Location: Rock & Roll Hall of Fame
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
Location: Convention Center - Lakeside Entrance
Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass
Session Type: Session
Expo Hall Opens - Continental Breakfast & Networking
Location: CMWorld Expo Hall
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
Welcome Back to Content Marketing World 2021
Speaker: Stephanie Stahl (Content Marketing Insitute)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Speaker: Andrew Davis
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Speaker: Joe Pulizzi (The Tilt)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
TOO LEGIT: How We Decide What's "In" and What's "Out"
Speaker: Marcus Collins (Wieden+Kennedy New York)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Location: CMWorld Expo Hall
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
LIVE Ask Me Anything Session with Keynote Speakers
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Keynote
Audience Level: All
10 SEO Tactics to Incorporate into Your Content Strategy Now
Speaker: Alli Berry (The Motley Fool)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Automation and Creative Aren't Enemies: Structuring Content for Scalability and Personalization
Speaker: Noz Urbina (Urbina Consulting & OmnichannelX)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: Intermediate
Corralling your Content: The Case for an Enterprise DAM
Speaker: Andi Robinson (Corteva Agriscience)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Tools & Technology
Session Type: Breakout Session
Audience Level: Intermediate
From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out
Speaker: Michele Linn (Mantis Research)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Getting Real on Social Media: The Risks and Rewards of Truly Human Content
Speaker: Amber Naslund (LinkedIn)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: All
How Employee Engagement Can Tell a Better Story
Speaker: Shane Shaps (520 East Brands)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
How to Grow your Business with LinkedIn Pages
Speaker: Michaela Alexis (Michaela Alexis)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: Intermediate
Ideas to SEO: How to Turn Blog Topic Ideas into Juicy Keywords
Speaker: Chris Craft (NeoLuxe Marketing)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
Peek Behind the Curtain: Using Video to Give Your Audience a Look Backstage and Earn Their Trust
Speaker: Tony Gnau (T60 Productions)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Visual Storytelling
Session Type: Breakout Session
Audience Level: Intermediate
Supercharge Your Business through Captivating Brand Stories
Speaker: Michelle Volpe-Kohler (Federal Reserve Bank of Cleveland)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
The Copywriting Rules You WISH You Had in College
Speaker: Kate Bradley Chernis (Lately)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Speakers: Jacqueline Loch (SJC Content), Andy Seibert (Imprint)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Executive
Session Type: Breakout Session
Audience Level: All
Why Agencies Should Think Like an In-House Team
Speaker: Rachel Mann (American Fidelity Assurance Company)
Location: Expo Hall Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
Winning Resources: How to Get Leadership Support to Grow Your Content Marketing Team
Speaker: Amanda Todorovich (Cleveland Clinic)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Executive
Session Type: Breakout Session
Audience Level: All
Accessibility Is Everyone's Job — Marketing Included
Speaker: Meryl Evans (meryl.net, Equal Entry, ProResource and Diamond)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Bridging the Content Divide: Marketing and Globalization
Speakers: Hinde Lamrani (Acolad Group), Gráinne Maycock (Amplexor)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter
Speaker: Brianne Dromey (One Net Inc)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: Beginner/New to the Industry
Data & Storytelling: Using Social Insights to Shape Your Content
Speaker: Zontee Hou (Convince & Convert)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: All
Grow organic 1000% with Product Led SEO
Speaker: Eli Schwartz (Eli Schwartz)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
How DAM Builds a Content Engine Designed for Growth
Speakers: Danielle Giroux (Clio), Brian Kavanaugh (Bynder)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Tools & Technology
Session Type: Breakout Session
Audience Level: All
How Visual Content Tells More Authentic Stories
Speakers: Zarina Stanik (Ceros), Bridget Esposito (Prudential Financial)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Visual Storytelling
Session Type: Breakout Session
In the Beginning: 5 Ideas to Make Your Intros Go from Mediocre to Great
Speaker: Ann Gynn (G Force Communications)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Multicultural Marketing Strategy Mistakes
Speakers: Lori Hall (Pop'N Creative), Jessica Lane Alexander (Pop'N Creative)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Teams & Culture
Session Type: Breakout Session
Audience Level: All
The Age of Reason: Rationalizing Post Pandemic Strategies with Buying Insights
Speaker: Adele Revella (Buyer Persona Institute)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Speaker: Katie Tweedy (Collective Measures)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: All
What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short
Speaker: Joe Lazauskas (Contently)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Winning Strategies for Building Great Content Experiences
Speaker: Andy Seibert (Imprint)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: Intermediate
Your Content Has a Story To Tell: Are You Listening?
Speakers: Neil Grant (Tenovos), Akhil Kamalakar (Tenovos)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Tools & Technology
Session Type: Breakout Session
Audience Level: All
Location: CMWorld Expo Hall
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
Birds of a Feather Topic Discussions - How to think like a publisher
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Session
Birds of a Feather Topic Discussions - Visual storytelling
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Session
Birds of a Feather Topic Discussions - The role of data in content creation
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Session
Authenticity is Not a Tactic: Building Trust in a Post-Pandemic World
Speaker: Ahava Leibtag (AHA Media Group)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
B2B Content: The B Doesn't Have to Mean "Boring"!
Speaker: Jonathan Crossfield (Freelance)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Beyond the Product Announcement: Leveraging Content in Competitive Markets
Speaker: Brandon Weaver (Wrike)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Innovation
Session Type: Breakout Session
Audience Level: All
Bridge the Divide: How to Overcome Obstacles & Attract Customers
Speaker: Dr. Leigh George (Freedom)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Building Brand Communities with Episodic Content
Speakers: Kerel Cooper (LiveIntent), Lynne Johnson (AdMonster)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: All
Speaker: Penny Gralewski (Commvault)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
Guys, Gals, and Non-Binary Pals! Don't Inadvertently Exclude Your Trans and Non-Binary Audience.
Speaker: Ruth Carter (Carter Law Firm)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
How to Actually Use Journey Maps in Content Creation: Template & Case Study with Datasite
Speakers: Jenny Magic (Convince & Convert), Marcio Moerbeck (Datasite)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
How to Conduct a Social Media Audit That Helps Your Community Thrive
Speaker: Erika Heald (Erika Heald Consulting)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: All
Podcasting - How to Start - How to Promote
Speaker: Rob Walch (Libsyn)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Development
Session Type: Breakout Session
Audience Level: All
Purpose-driven Link Building: A Potent SEO Strategy for 2022 and Beyond
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
Riding the Wave: How 1,000 US Agency Clients Are Operating During an Economic Boom
Speakers: Susan Baier (Audience Audit, Inc.), Drew McLellan (Agency Management Institute)
Location: Expo Hall Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
The Critical 90 Seconds That Can Make or Break Your Brand
Speaker: Amy Balliett (Killer Visual Strategies)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Visual Storytelling
Session Type: Breakout Session
Audience Level: All
The Future of Work: The Importance of Mentorship Programs
Moderator: Ann Gynn (G Force Communications)
Panelists: Justina Tran, A Lee Judge (Content Monsta), Jessica Kessler (Audible), Brian Piper (University of Rochester), Betsy Piland (Colorado State University Global), Ashley Walsh
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Executive
Session Type: Breakout Session
Audience Level: All
Copy Runs the World: Copywriting Formulas and Principles to Engage Any Audience
Speaker: Liz Willits (Liz Willits)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Fans are Reacting to Your Content... Now What?
Speaker: Erika Lovegreen (ICUC.social)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Social Media
Session Type: Breakout Session
Audience Level: All
How B2B Content Marketers Can Dominate in Search: Be the Best Answer
Speaker: Lee Odden (Top Rank Marketing)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: All
How Pragmatic Institute Got 3X More Website Engagement Using Content Intelligence
Speakers: Nick Edouard (Pathfactory), Rebecca Kalogeris (Pragmatic Institute)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Innovation
Session Type: Breakout Session
How to Produce Epic Content by Conducting Epic Interviews
Speaker: Bernie Borges (iQor)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
Hyper-Personalized Video Experiences For Effective Customer Engagement
Speakers: Felipe Spinel (SundaySky Inc.), Christy Lausch (T. Rowe Price)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Visual Storytelling
Session Type: Breakout Session
Audience Level: Advanced
Managing Up: The Complete Guide for the Procrastinating Writer
Speaker: Inbar Yagur (GrowthSpace)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Mastering the Agency Master Service Agreement - Less Pain, More Gain
Speaker: Sharon Toerek (Toerek Law)
Location: Expo Hall Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
Open Rate Is Dead: What Marketers Need to Know About iOS15
Speaker: Michael Barber
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Secrets from the Executive Suite: How Brand Leaders Evaluate and Measure Content Marketing Success
Moderator: Julie Hochheiser Ilkovich (Masthead Media)
Panelists: Nekasha Pratt (HarperCollins Publishers), Michelle Wong (Sprinkles), Jessica Jensen (Indeed), Annie Granatstein (Marriott)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Executive
Session Type: Breakout Session
Audience Level: All
The Blind Spot: The Importance of Data and Analytics in Content Marketing
Speaker: Tiffany Schreane (Optilytics Media)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: Beginner/New to the Industry
Why Purpose-Driven Content Will Drive Your Marketing Strategy
Speaker: Jacquie Chakirelis (Quest Digital/Great Lakes Publishing)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Your Winning Formula for Webinars That Don't Suck
Speaker: Ashley Levesque (Banzai)
Location: VIRTUAL
Pass Type: Virtual Pass
Track: Content Innovation
Session Type: Breakout Session
Audience Level: All
Prove It: Using Content as Evidence of Your Most Important Claims
Speaker: Melanie Deziel (Storyfuel)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
The Content Remix: Turning Familiar Into Original
Speaker: A Lee Judge (Content Monsta)
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
Eyewitness to History, Presidential Leadership & Legacy
Speaker: Pete Souza
Location: CMWorld Keynote Stage
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Audience Level: All
LIVE Ask Me Anything Session with Keynote Speakers
Location: VIRTUAL
Pass Type: Virtual Pass
Session Type: Keynote
Audience Level: All
Location: Noble Beast Brewing Co.
Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass
Session Type: Session
Location: Starbucks at the Convention Center
Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass
Session Type: Session
Continental Breakfast & Networking
Location: Grand Ballroom Pre-Function Space
Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass
Session Type: Session
Content Modeling for Marketers: Making Your Content Work Harder, So You Don't Have To
Speaker: Carmen Hill (Chill Content, LLC)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
Inclusive Marketing: Knowing How Diversity Drives Revenue
Speaker: Michelle Ngome (African American Marketing Association)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Teams & Culture
Session Type: Breakout Session
Audience Level: All
How to Be an SEO Difference Maker
Speaker: Mike Murray (Online Marketing Coach)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
Leveraging Content to Build Connections (and Gain New Clients)
Speaker: Maureen Jann (NeoLuxe Marketing)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
SHHHH! What Libraries Can Teach You About Changing Public Perception Through Storytelling
Speaker: Angela Hursh (NoveList)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Track: Content Development
Session Type: Breakout Session
Audience Level: All
CMWorld/Cleveland Clinic Health Summit - VIRTUAL ONLY
Speakers: Tyler Maddox (Cleveland Clinic), Amanda Todorovich (Cleveland Clinic), Lisa Yerian, MD (Cleveland Clinic), Anne Drago (Cleveland Clinic), Barbara Le-Wharton (Cleveland Clinic), Stephanie Petrucci Brunskol (Cleveland Clinic)
Location: VIRTUAL
Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass
Session Type: Industry Forum
Content Marketing Strategy for Small & Medium Businesses
Speaker: Robert Rose (Content Marketing Institute)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass
Session Type: Industry Forum
Speaker: Hailey Cassidy (Americhem)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass
Session Type: Industry Forum
Speaker: Jonathan Kranz (Kranz Communications)
Location: Room 25
Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass
Session Type: Industry Forum
Speakers: Jessica Bergmann (Salesforce), Sarah Stritter Murgel (Salesforce)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, Summit or Industry Forum Only, All-Access Pass
Session Type: Industry Forum
Audience Level: All
