The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Erick Brownstein (Co-President, Shareability)
Michael Italia (Head of Social Media & Digital Content Studio, Mars Wrigley)
Location: Room 151B
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Vault Recording: TBD
Audience Level: Intermediate
We'll hear from Mike Italia, the Head of the Digital Hive, MARS WRIGLEY'S in-house social media digital content studio (owner of brands like M&Ms, Orbit, Skittles, and many more), and Erick Brownstein, Partner & President of brand consultancy & content studio Shareability. Together, they'll dissect how data informs actionable audience insights to help guide a brand's social marketing strategy. Their presentation will dive into topics like trend engineering, co-creation, and improving story and influencer performance, ultimately uncovering the ideal process for increasing resonance with specific target audiences, driving consumer engagement, and fostering brand loyalty.