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Michael is Head of the Digital Hive, the in-house social media digital content studio at Mars Wrigley. He oversees social media & influencer strategies for North America. Michael also leads in-house digital content production, bringing the Mars Wrigley brands and their campaigns to life across all social platforms. Prior to leading social & digital content, Michael held various brand leadership roles within Mars and other global CPG companies, managing billion-dollar brands and developing industry award-winning/Emmy-nominated advertising campaigns.