Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Oct 21 Monday | 7:30 am

Registration Opens

Location: Hall G

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Registration

Oct 21 Monday | 9:00 am

Financial Services Masterclass: Evolving Expectations: Meeting the New Demands of Financial Consumers

Speakers: Nicole Martin  (Pace), Rebecca Brown  (Pace)

Location: Room 28BC

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

Healthcare Masterclass: Build a sustainable healthcare content marketing strategy in 2025 and beyond

Speaker: Ahava Leibtag  (Aha Media Group)

Location: Room 28DE

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Manufacturing Masterclass: Use personal branding to accelerate B2B marketing campaigns

Speaker: Morgan Norris  (TREW Marketing)

Location: Room 30AB

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Professional Services Masterclass: Beyond Thought Leadership: Reimagining McKinsey's 60-year-old publishing legacy

Speakers: Mike Borruso  (McKinsey & Company), Lucia Rahilly  (McKinsey & Company)

Location: Room 29CD

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Technology Masterclass: Using the technology you have, great … but do you have the technology you need?

Speaker: Cathy McKnight  (The Content Advisory)

Location: Room 29AB

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

The TL;DR Content Marketing Strategy Workshop

Speaker: Robert Rose  (Content Marketing Institute)

Location: Room 30DE

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

Oct 21 Monday | 10:45 am

Core Concept Workshop: Craft your integrated plan with the Agile Content Marketing Roadmap

Speaker: Bert van Loon  (Content Marketing Fast Forward)

Location: Room 30DE

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind

Speakers: Amy Higgins  (Cloudflare), Monica Norton  (Nextiva)

Location: Room 29AB

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Measure the Impact and Value of Your Search Optimization

Speaker: Brian Piper  (University of Rochester)

Location: Room 28DE

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Optimizing Content Strategy for Effective Go-To-Market (GTM) Planning

Speaker: Pam Didner  (Relentless Pursuit LLC)

Location: Room 28BC

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Core Concept Workshop: SEO Strategies for Beginners: Outshining AI with Information Gain

Speaker: Mike King  (iPullRank)

Location: Room 30AB

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Session Type: Workshop

Track: Workshops

Core Concepts Workshop: Escaping the Content Graveyard: B2B Strategies for Resurrecting Engagement

Speakers: Ellen Lichtenstein  (AgentSync), Regina Stephenson  (AgentSync)

Location: Room 29CD

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Oct 21 Monday | 12:15 pm

Lunch – On Your Own

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 21 Monday | 1:15 pm

Deep Dive Workshop: Advanced SEO Strategies for High-Performance Content

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 28DE

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Document Your Content Strategy

Speaker: Michael Brenner  (Workday)

Location: Room 30DE

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Don't Let AI Win the Writing Game: Power Up Your Human Skills

Speaker: Ann Gynn  (G Force Communication)

Location: Room 29CD

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: GA4 Level-Up! The Hands-on Analytics Workshop for Content Marketers

Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)

Location: Room 30AB

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Winning Habits of Customer-Centric Marketers

Speakers: Sydni Craig-Hart  (Smart Simple Marketing), William Hart  (Smart Simple Marketing)

Location: Room 29AB

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Oct 21 Monday | 4:30 pm

First-Time Attendees: Welcome Session

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Oct 22 Tuesday | 6:00 am

#CMWorld Running Club

Location: Marriott Marina, West Harbor Drive

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 6:15 am

Morning Yoga

Location: Convention Center, Level 2 Terrace

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 7:30 am

Continental Breakfast

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Registration Opens

Location: Hall G

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Registration

Oct 22 Tuesday | 8:20 am

Welcome to Content Marketing World 2024

Speaker: Stephanie Stahl  (Content Marketing Institute)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Oct 22 Tuesday | 8:25 am

The Spark of Wisdom In Content Marketing

Speaker: Robert Rose  (Content Marketing Institute)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 8:40 am

Does Your Brand Really Matter? A lesson from the most crowded of spaces, Higher Education.

Speaker: R. Ethan Braden  (Texas A&M University)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 9:05 am

Keynote

Speaker: Ann Handley  (MarketingProfs)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 9:30 am

Agency Meetup

Location: Agency Lounge, Booth 222

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Coffee & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 9:45 am

How Booking.com and Statista partnered up to redefine travel industry insights

Speaker: Krzysztof Borek  (Statista)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Tech Talk

Track: Tech Talks

Oct 22 Tuesday | 10:00 am

3 Keys for Telling Compelling Content Stories with Surveys

Speakers: Michele Linn  (Mantis Research), Tony Cheevers  (Researchscape International)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Tech Talk

Track: Tech Talks

Oct 22 Tuesday | 10:20 am

Building a Community Through Thought Leadership

Speaker: Michelle Ngome  (African American Marketing Association)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Teams & Culture

How to Maintain Authenticity in the Age of AI

Speaker: Jeff Coyle  (MarketMuse)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Humanizing Your Brand: How to Make Your Customer Stories Connect with Users and Drive Results

Speakers: Bean Porter  (Grainger), Melissa Hodai  (Grainger)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Is Love Blind? Crafting Content Relationships That Last

Speaker: Ahava Leibtag  (Aha Media Group)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Experiential Marketing

Knowing Your Audience: The Secrets of Full Funnel Engagement to Drive Demand

Speakers: Meg Sullivan  (Imprint), Denise Grant  (MetLife)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Core Concepts

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Speakers:  Mallory Russell  (Square), Travis Gonzalez  (Industry Dive)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Tame the Content Chaos: Mastering Content Orchestration

Speaker: Cathy McKnight  (The Content Advisory)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Orchestration

The Storytelling Economy: Why Storytellers Will Win the New World of Work

Speaker: Joe Lazer  (A.Team)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

Oct 22 Tuesday | 11:10 am

A Gen Z'er's Guide to the Next Generation in Marketing: do's and don'ts

Speaker: Pauline Lannoo  (The Fat Lady)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Beyond the Buzz: How to Curate Meaningful Activations

Speaker: Gina Michnowicz  (The Craftsman Agency)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Experiential Marketing

Built for Buy-In: The Fundamentals of Message Design

Speaker: Tamsen Webster  (Message Design Institute)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Content Upskill: Create Content that Resonates with Underrepresented Communities

Speakers: Mariah Obiedzinski Tang  (Stamats), Jennifer Perez  (North Orange Continuing Education)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

Culture Shocked: What Happens When a Content Agency Puts Creativity First

Speakers: Melissa Bouma  (Manifest), Sacha Reeb  (Manifest)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Teams & Culture

Remote Video Production: Fast and From Anywhere

Speaker: A. Lee Judge  (Content Monsta)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

Scaling Content Creation: Operationalizing Your Content Supply Chain

Speaker: Andi Robinson  (Hijinx Marketing)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Orchestration

Simplify or Perish: Radical Prioritization as a Strategy to Maximize Content Value and Drive ROI

Speaker: Matt Krebsbach  (Acquia)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Content Innovation

Oct 22 Tuesday | 12:00 pm

Creating Standout Content: Moving Beyond the Status Quo to Drive Brand Impact

Speaker: Allan Stormon  (Ceros)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

How to Master Your Marketing: 3 Blueprints to Create the Content Your Audience Craves

Speakers: Josh Baez  (NetLine), David Fortino  (NetLine)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Partner Solution Sessions

Navigating the Future of Digital Content: Trends, Challenges, and Scalable Strategies for Marketing Teams

Speakers: Will Chu  (Brightspot), Weston Beard  (Brightspot)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

The Keys to Trimming Down Content-Bloated Websites

Speakers: Steve Pruden  (Studio Science), Shafqat Islam  (Optimizely)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B

Session Type: Sponsored Session

Track: Partner Solution Sessions

The ROI of Emotional Storytelling: Boost Engagement and the Bottom Line

Speakers:  Heather Rudúlph  (The Stoke Group), Katherine White  (AARP)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

Oct 22 Tuesday | 12:30 pm

Lunch and Connections

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 1:20 pm

Dessert & Networking

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

License the Internet: The Future of Marketing Campaigns

Speaker: Analisa Goodin  (Catch+Release)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Tech Talk

Track: Tech Talks

Oct 22 Tuesday | 2:10 pm

A 3D Framework for Orchestrating Content that Works

Speaker: Carmen Hill  (Chill Content)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Orchestration

An Introduction To Defining a Differentiated Brand Voice (And How AI Can Help)

Speaker: Erika Heald  (Erika Heald Marketing Consulting)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Do less, say more: Calming content chaos by establishing content as a strategic function of your business

Speakers: Shannon Doubleday  (Hilton), Cathy McKnight  (The Content Advisory)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy

From Traditional To Transformational: How Conscious Growth Pathways Is The New All-Inclusive Marketing Model

Speaker: Troy Sandidge  (Season Three Media)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Experiential Marketing

Mastering Expectations: How to Win Your Most Discerning Customers

Speaker: Maya Guice  (BRC Imagination Arts)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

The Heart Connection: a simple formula for building trust through video

Speaker: Tony Gnau  (T60 Health)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

The high stakes of B2B content strategy

Speakers: David Claffey  (ServiceNow), Jonathan Riemer  (ServiceNow)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Unlocking Influence: A Data-Driven Approach to Thought Leadership

Speakers:  Brendan Turner  (The MX Group), Laura Marzec  (The MX Group)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Big Ideas

Oct 22 Tuesday | 3:00 pm

Amplify Your Brand: Harnessing the Power of Podcasting for Marketing Success

Speaker: Juntae Delane  (Digital Delane)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

Content the Right Way - Navigating Today's Engagement Landscape Ethically

Speaker: Megan Schmidt  (Novartis)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Orchestration

From Blended-In to Boldly Seen: The Secrets to Becoming Your Own Career Champion

Speaker: Bria Bell  (JPMorgan Chase & Co.)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Get in y’all, we’re going content auditing

Speaker: Jacqueline Baxter  (Sitecore)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Content Innovation

Make it worth their time! How premium content drives content marketing ROI

Speaker: Jacqueline Loch  (AZURE Media)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Marketing to Gen Z: Lessons Learned from the Real World

Speaker: Taylor Moore  (San Diego Zoo Wildlife Alliance)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Big Ideas

The Biggest Mistakes Email Marketers Make (And How to Fix Them)

Speakers: Ashley Guttuso  (Prompt Therapy Solutions), Dennis Shiao  (Attention Retention LLC)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

The Well by Northwell Health: Turning Your Experts into the Influencers Who Bring Your Brand’s Purpose to Life

Speaker: Andrew Hanelly  (Revmade)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Purposeful Marketing

Oct 22 Tuesday | 3:50 pm

AI and Automation: How MongoDB speeds up content publishing

Speaker: Bill Mitchell  (MongoDB)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

Beyond the Video Experts: Scaling In-House Video with AI

Speaker: Brittany Du Bois  (PlayPlay)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

From Chaos to Clarity: Optimizing Content and Marketing Operations to Maximize ROI

Speakers: Brody Dorland  (Lytho), Pamela Muldoon  (Content Leadership Advisory)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

Navigating the Tsunami of Crap: How Old Fundamentals and New Tools Will Ride the Wave

Speaker: Nicole France  (Contentful)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

SEOpen doors: Reach new audiences through accessible content strategies

Speaker: Eric Carlson  (Siteimprove)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Partner Solution Sessions

Oct 22 Tuesday | 4:30 pm

Everybody Lies: The Secrets of Human Nature in Internet Data

Speaker: Seth Stephens-Davidowitz  (Keynote Speaker)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 5:00 pm

Cocktails & Networking (Featuring Yappy Hour)

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 7:00 pm

CMI Celebration

Location: EVE (975 Waterfront Place)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 6:00 am

#CMWorld Running Club

Location: Marriott Marina, West Harbor Drive

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 6:15 am

Morning Yoga

Location: Convention Center, Level 2 Terrace

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 7:30 am

Continental Breakfast

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Registration Opens

Location: Hall G

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Registration

Oct 23 Wednesday | 8:20 am

Welcome Back to Content Marketing World

Speaker: Robert Rose  (Content Marketing Institute)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 23 Wednesday | 8:25 am

Keynote

Speaker: Melissa Leu  (Salesforce)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 23 Wednesday | 8:45 am

Harness the Power of Joy to Uplift and Inspire

Speaker: Shabnam Mogharabi  (Author)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 23 Wednesday | 9:25 am

Coffee & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 10:10 am

3 Inconvenient Truths About Human Behavior—And How They Hurt Your Marketing Messages

Speaker: Nancy Harhut  (HBT Marketing)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

Confessions of a Marketing Baddie: Taking Over for the '99 and 2000s - An Individual Contributor's Guide to Influencing the Influential at Your Company

Speaker: Amanda Wise  (SAS)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Curb your content - Building a global content strategy in the age of generative AI

Speakers: Ken Garcia  (AWS), Royna Sharifi  (AWS)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Data-Driven Strategy: Build Your Competitive Advantage by Knowing Your Customers Better Than Your Competition

Speaker: Zontee Hou  (Convince & Convert)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

From Tortillas to Rosin: How a Burrito Hub & Violin Bow Maker 'String' Together Niche Content Success

Speakers: Haley Collins  (GPO), Gabe Wateski-Hansen  (Nesnah Ventures)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: SEO/Search

Hack Your MarTech Stack: Mastering Efficient Content Marketing with Innovative Tools and Simplified Workflows

Speaker: Mike Lacey  (Canto)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

How To Make Your Leadership Team Superstars

Speaker: Michael Weiss  (MEDL Mobile)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

How to Use AI for Content Marketing That Doesn’t Suck

Speakers: John Battistini  (BOL Agency), Carolyn Albee  (BOL Agency)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

New innovations for content repurposing that will blow your mind…and double your ROI

Speaker: Mark Bornstein  (ON24)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

Oct 23 Wednesday | 11:00 am

Building a Culture of AI Exploration

Speaker: Robert McCauley  (Upwork)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

Content to Demand: Building a Powerhouse B2B Lead Gen Content Hub

Speaker: Jenn VandeZande  (SAP Customer Experience)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

From Yawn to Fun: Building personality with a B2B voice while being bad at rhyming

Speakers: Emily Baker  (General Motors Financial), Brian Hale  (General Motors Financial), Scooter Hendon  (General Motors Financial)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy

From the Beginning: What I Should Have Known from the Start

Speaker: Michael Barber  (Grow Schools)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

How to Assemble Your Super Content Squad: Building A Brand Dream Team of Influencers, Ambassadors and Advocates

Speaker: Jennifer Harmon  (Content Unicorn and Convince & Convert)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Make Your Content A-Peel-Ing: What Content Marketers Can Learn from the Savannah Bananas Phenomenon

Speaker: Jill Roberson  (Velir)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

The Art of "No" and Why More Brand Editors Need to Say It

Speaker: Adam Kleiner  (Kyndryl)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

The Insights & Metrics that Matter: Speak the language of the CMO

Speakers: Thad Kahlow  (BOL Agency), Rashmi Vittal  (BOL Agency), Craig Coffey  (Eaton)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

The Rise of User-Generated Content on the SERPs

Speaker: Zack Kadish  (Conductor)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Oct 23 Wednesday | 11:50 am

AI Demystified: Practical Steps to Empower Your Team Today

Speakers: Emily Triplett Lentz  (Calendly), Lane Scott Jones  (Zapier)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Driving Demand: How FEMA's NFIP Uses Audience Research And Behavioral Insights To Market A Product People Don't Know They Need

Speakers: Joshua Heath  (FEMA), Andrew Teie  (Yes&)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

From Vision to Velocity: Adobe's Secret to Crafting Compelling Narratives at Scale

Speakers: Geena St. Andrew  (Adobe), Lena Dibble  (Adobe)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

How To Use Psychological Trait Analysis and AI to Create Custom Content That Will Win Trust

Speaker: Michael Bonfils  (SEM International)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Navigating the New Social Frontier: 5 Strategies from Oregon Trail for Marketing Leaders

Speaker: Ashley Baker  (Coastline Marketing LLC)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

SEO for Revenue: Grow Your Business, Not Just Your Content Rankings

Speaker: Dale Bertrand  (Fire&Spark)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

The Art of Zero-Click Content: Getting Customers Without Clicks

Speaker: Amanda Natividad  (SparkToro)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

The B2B Marketer's Secret Weapon is Content That Closes Deals

Speaker: Bernie Borges  (iQor)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

Oct 23 Wednesday | 12:30 pm

Lunch and Connections

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 1:30 pm

Dessert & Networking

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 2:10 pm

Advanced LinkedIn Ads: Double Your ROI in 3 Simple Steps

Speaker: AJ Wilcox  (B2Linked.com)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

Building a Better Buyer's Journey: How to Create Content Your Customers Can't Resist

Speaker: Ali Orlando Wert  (Appfire)

Location: Illumination Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy

Emerald City SEO: A Better Standard for Search Data

Speaker: Ryan Brock  (DemandJump)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Inspiring Marketing Innovation: Fostering a Culture of Creativity

Speaker: Melanie Deziel  (CreatorKitchen.com)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

Looking Back to See Ahead: Understanding What Content is Actually Engaging Your Audiences

Speaker: Phyllis Davidson  (Forrester)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

Midjourney Masterclass - Move From Beginner to Midjourney Master in 40 Minutes

Speaker: Amy Balliett  (Material)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

Revolutionize Your Content Program with AI Powered Insights and Cross Channel Amplification

Speakers: Sean Stahlman  (Razorfish), Sara Newkirk  (New York Life)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

The Work Before the Work: The Messy Middle on the Path to AI Innovation

Speaker: Jenny Magic  (Build Better Change)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

Why Should Marketers Care About Intent Data? Strategies to Create Captivating Content and Become Your Buyer's Trusted Advisor

Speaker: Josh Baez  (NetLine)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Oct 23 Wednesday | 3:00 pm

Future-Proofing Content: Why Your AI Search Strategy Can't Wait

Speaker: Julie Hochheiser Ilkovich  (Masthead)

Location: Innovation Stage (Expo Hall)

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Storytelling in GA4: Craft the Perfect Story About Your Audience & Get Buy-In

Speaker: Chris Cheetham-West  (LR Training Solutions)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Measurement & ROI

The Anatomy of a Survey: How to Conduct Better Original Research

Speaker: Michele Linn  (Mantis Research)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

The Art of Authentic Influence: Creating Thought Leadership That Doesn't Suck

Speaker: Amber Naslund  (LinkedIn)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

The Benefits of a PR Approach: How to Get More Bang from Your Content

Speaker: Michelle Garrett  (Garrett Public Relations)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

The Influencer Marketing Dream Team

Speaker: Debbie Friez  (TopRank Marketing)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

You’re a Marketer, Not a Lawyer, But Here’s What You Need to Know about AI

Speaker: Ruth Carter, Esq.  (Geek Law Firm)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

Oct 23 Wednesday | 3:40 pm

Coffee & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 4:00 pm

Keynote Interview

Speaker: Aisha Harris  (Co-host of NPR's Pop Culture Happy Hour)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 23 Wednesday | 4:05 pm

Headliner

Speaker: Issa Rae  (CEO of Hoorae)

Location: Spark Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 23 Wednesday | 6:00 pm

#CMWorld Community Meetup

Location: Half Door Brewing Co. (903 Island Avenue)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking