October 21-23, 2024
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Oct 21 Monday | 7:30 am
Location: Hall G
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Registration
Oct 21 Monday | 9:00 am
Speakers: Nicole Martin (Pace), Rebecca Brown (Pace)
Location: Room 28BC
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Industry Masterclass
Track: Workshops
Healthcare Masterclass: Build a sustainable healthcare content marketing strategy in 2025 and beyond
Speaker: Ahava Leibtag (Aha Media Group)
Location: Room 28DE
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Manufacturing Masterclass: Use personal branding to accelerate B2B marketing campaigns
Speaker: Morgan Norris (TREW Marketing)
Location: Room 30AB
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Speakers: Mike Borruso (McKinsey & Company), Lucia Rahilly (McKinsey & Company)
Location: Room 29CD
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Speaker: Cathy McKnight (The Content Advisory)
Location: Room 29AB
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Industry Masterclass
Track: Workshops
The TL;DR Content Marketing Strategy Workshop
Speaker: Robert Rose (Content Marketing Institute)
Location: Room 30DE
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Industry Masterclass
Track: Workshops
Oct 21 Monday | 10:45 am
Core Concept Workshop: Craft your integrated plan with the Agile Content Marketing Roadmap
Speaker: Bert van Loon (Content Marketing Fast Forward)
Location: Room 30DE
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind
Speakers: Amy Higgins (Cloudflare), Monica Norton (Nextiva)
Location: Room 29AB
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Measure the Impact and Value of Your Search Optimization
Speaker: Brian Piper (University of Rochester)
Location: Room 28DE
Pass Type: All Access, Main Conference Plus
Audience Level: Beginner
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Optimizing Content Strategy for Effective Go-To-Market (GTM) Planning
Speaker: Pam Didner (Relentless Pursuit LLC)
Location: Room 28BC
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Core Concept Workshop: SEO Strategies for Beginners: Outshining AI with Information Gain
Speaker: Mike King (iPullRank)
Location: Room 30AB
Pass Type: All Access, Main Conference Plus
Audience Level: Beginner
Session Type: Workshop
Track: Workshops
Core Concepts Workshop: Escaping the Content Graveyard: B2B Strategies for Resurrecting Engagement
Speakers: Ellen Lichtenstein (AgentSync), Regina Stephenson (AgentSync)
Location: Room 29CD
Pass Type: All Access, Main Conference Plus
Audience Level: Beginner
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Oct 21 Monday | 12:15 pm
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 21 Monday | 1:15 pm
Deep Dive Workshop: Advanced SEO Strategies for High-Performance Content
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 28DE
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Document Your Content Strategy
Speaker: Michael Brenner (Workday)
Location: Room 30DE
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Don't Let AI Win the Writing Game: Power Up Your Human Skills
Speaker: Ann Gynn (G Force Communication)
Location: Room 29CD
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: GA4 Level-Up! The Hands-on Analytics Workshop for Content Marketers
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 30AB
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Winning Habits of Customer-Centric Marketers
Speakers: Sydni Craig-Hart (Smart Simple Marketing), William Hart (Smart Simple Marketing)
Location: Room 29AB
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Oct 21 Monday | 4:30 pm
First-Time Attendees: Welcome Session
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Session
Oct 22 Tuesday | 6:00 am
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 22 Tuesday | 6:15 am
Location: Convention Center, Level 2 Terrace
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 22 Tuesday | 7:30 am
Location: Hall F
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Location: Hall G
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Registration
Oct 22 Tuesday | 8:20 am
Welcome to Content Marketing World 2024
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Keynote
Oct 22 Tuesday | 8:25 am
The Spark of Wisdom In Content Marketing
Speaker: Robert Rose (Content Marketing Institute)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 22 Tuesday | 8:40 am
Does Your Brand Really Matter? A lesson from the most crowded of spaces, Higher Education.
Speaker: R. Ethan Braden (Texas A&M University)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 22 Tuesday | 9:05 am
Speaker: Ann Handley (MarketingProfs)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 22 Tuesday | 9:30 am
Location: Agency Lounge, Booth 222
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 22 Tuesday | 9:45 am
How Booking.com and Statista partnered up to redefine travel industry insights
Speaker: Krzysztof Borek (Statista)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Tech Talk
Track: Tech Talks
Oct 22 Tuesday | 10:00 am
3 Keys for Telling Compelling Content Stories with Surveys
Speakers: Michele Linn (Mantis Research), Tony Cheevers (Researchscape International)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Tech Talk
Track: Tech Talks
Oct 22 Tuesday | 10:20 am
Building a Community Through Thought Leadership
Speaker: Michelle Ngome (African American Marketing Association)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Teams & Culture
How to Maintain Authenticity in the Age of AI
Speaker: Jeff Coyle (MarketMuse)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Humanizing Your Brand: How to Make Your Customer Stories Connect with Users and Drive Results
Speakers: Bean Porter (Grainger), Melissa Hodai (Grainger)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Is Love Blind? Crafting Content Relationships That Last
Speaker: Ahava Leibtag (Aha Media Group)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Experiential Marketing
Knowing Your Audience: The Secrets of Full Funnel Engagement to Drive Demand
Speakers: Meg Sullivan (Imprint), Denise Grant (MetLife)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Core Concepts
Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale
Speakers: Mallory Russell (Square), Travis Gonzalez (Industry Dive)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Tame the Content Chaos: Mastering Content Orchestration
Speaker: Cathy McKnight (The Content Advisory)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Orchestration
The Storytelling Economy: Why Storytellers Will Win the New World of Work
Speaker: Joe Lazer (A.Team)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Big Ideas
Oct 22 Tuesday | 11:10 am
A Gen Z'er's Guide to the Next Generation in Marketing: do's and don'ts
Speaker: Pauline Lannoo (The Fat Lady)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Beyond the Buzz: How to Curate Meaningful Activations
Speaker: Gina Michnowicz (The Craftsman Agency)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Experiential Marketing
Built for Buy-In: The Fundamentals of Message Design
Speaker: Tamsen Webster (Message Design Institute)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Core Concepts
Content Upskill: Create Content that Resonates with Underrepresented Communities
Speakers: Mariah Obiedzinski Tang (Stamats), Jennifer Perez (North Orange Continuing Education)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Culture Shocked: What Happens When a Content Agency Puts Creativity First
Speakers: Melissa Bouma (Manifest), Sacha Reeb (Manifest)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Teams & Culture
Remote Video Production: Fast and From Anywhere
Speaker: A. Lee Judge (Content Monsta)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Visual & Audio Experiences
Scaling Content Creation: Operationalizing Your Content Supply Chain
Speaker: Andi Robinson (Hijinx Marketing)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Orchestration
Simplify or Perish: Radical Prioritization as a Strategy to Maximize Content Value and Drive ROI
Speaker: Matt Krebsbach (Acquia)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Content Innovation
Oct 22 Tuesday | 12:00 pm
Creating Standout Content: Moving Beyond the Status Quo to Drive Brand Impact
Speaker: Allan Stormon (Ceros)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
How to Master Your Marketing: 3 Blueprints to Create the Content Your Audience Craves
Speakers: Josh Baez (NetLine), David Fortino (NetLine)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Partner Solution Sessions
Speakers: Will Chu (Brightspot), Weston Beard (Brightspot)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
The Keys to Trimming Down Content-Bloated Websites
Speakers: Steve Pruden (Studio Science), Shafqat Islam (Optimizely)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Advanced
Conference Theme: B2B
Session Type: Sponsored Session
Track: Partner Solution Sessions
The ROI of Emotional Storytelling: Boost Engagement and the Bottom Line
Speakers: Heather Rudúlph (The Stoke Group), Katherine White (AARP)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
Oct 22 Tuesday | 12:30 pm
Location: Hall F
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 22 Tuesday | 1:20 pm
Location: Expo Hall
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
License the Internet: The Future of Marketing Campaigns
Speaker: Analisa Goodin (Catch+Release)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Tech Talk
Track: Tech Talks
Oct 22 Tuesday | 2:10 pm
A 3D Framework for Orchestrating Content that Works
Speaker: Carmen Hill (Chill Content)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Orchestration
An Introduction To Defining a Differentiated Brand Voice (And How AI Can Help)
Speaker: Erika Heald (Erika Heald Marketing Consulting)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Core Concepts
Speakers: Shannon Doubleday (Hilton), Cathy McKnight (The Content Advisory)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy
Speaker: Troy Sandidge (Season Three Media)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Experiential Marketing
Mastering Expectations: How to Win Your Most Discerning Customers
Speaker: Maya Guice (BRC Imagination Arts)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
The Heart Connection: a simple formula for building trust through video
Speaker: Tony Gnau (T60 Health)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Visual & Audio Experiences
The high stakes of B2B content strategy
Speakers: David Claffey (ServiceNow), Jonathan Riemer (ServiceNow)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Unlocking Influence: A Data-Driven Approach to Thought Leadership
Speakers: Brendan Turner (The MX Group), Laura Marzec (The MX Group)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Big Ideas
Oct 22 Tuesday | 3:00 pm
Amplify Your Brand: Harnessing the Power of Podcasting for Marketing Success
Speaker: Juntae Delane (Digital Delane)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Visual & Audio Experiences
Content the Right Way - Navigating Today's Engagement Landscape Ethically
Speaker: Megan Schmidt (Novartis)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Orchestration
From Blended-In to Boldly Seen: The Secrets to Becoming Your Own Career Champion
Speaker: Bria Bell (JPMorgan Chase & Co.)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Get in y’all, we’re going content auditing
Speaker: Jacqueline Baxter (Sitecore)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Content Innovation
Make it worth their time! How premium content drives content marketing ROI
Speaker: Jacqueline Loch (AZURE Media)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Marketing to Gen Z: Lessons Learned from the Real World
Speaker: Taylor Moore (San Diego Zoo Wildlife Alliance)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Big Ideas
The Biggest Mistakes Email Marketers Make (And How to Fix Them)
Speakers: Ashley Guttuso (Prompt Therapy Solutions), Dennis Shiao (Attention Retention LLC)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Core Concepts
Speaker: Andrew Hanelly (Revmade)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Purposeful Marketing
Oct 22 Tuesday | 3:50 pm
AI and Automation: How MongoDB speeds up content publishing
Speaker: Bill Mitchell (MongoDB)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
Beyond the Video Experts: Scaling In-House Video with AI
Speaker: Brittany Du Bois (PlayPlay)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
From Chaos to Clarity: Optimizing Content and Marketing Operations to Maximize ROI
Speakers: Brody Dorland (Lytho), Pamela Muldoon (Content Leadership Advisory)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
Navigating the Tsunami of Crap: How Old Fundamentals and New Tools Will Ride the Wave
Speaker: Nicole France (Contentful)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Partner Solution Sessions
SEOpen doors: Reach new audiences through accessible content strategies
Speaker: Eric Carlson (Siteimprove)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Partner Solution Sessions
Oct 22 Tuesday | 4:30 pm
Everybody Lies: The Secrets of Human Nature in Internet Data
Speaker: Seth Stephens-Davidowitz (Keynote Speaker)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 22 Tuesday | 5:00 pm
Cocktails & Networking (Featuring Yappy Hour)
Location: Expo Hall
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 22 Tuesday | 7:00 pm
Location: EVE (975 Waterfront Place)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 23 Wednesday | 6:00 am
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 23 Wednesday | 6:15 am
Location: Convention Center, Level 2 Terrace
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 23 Wednesday | 7:30 am
Location: Hall F
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Location: Hall G
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Registration
Oct 23 Wednesday | 8:20 am
Welcome Back to Content Marketing World
Speaker: Robert Rose (Content Marketing Institute)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 23 Wednesday | 8:25 am
Speaker: Melissa Leu (Salesforce)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 23 Wednesday | 8:45 am
Harness the Power of Joy to Uplift and Inspire
Speaker: Shabnam Mogharabi (Author)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 23 Wednesday | 9:25 am
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 23 Wednesday | 10:10 am
3 Inconvenient Truths About Human Behavior—And How They Hurt Your Marketing Messages
Speaker: Nancy Harhut (HBT Marketing)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Demand Generation
Speaker: Amanda Wise (SAS)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Curb your content - Building a global content strategy in the age of generative AI
Speakers: Ken Garcia (AWS), Royna Sharifi (AWS)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Speaker: Zontee Hou (Convince & Convert)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Speakers: Haley Collins (GPO), Gabe Wateski-Hansen (Nesnah Ventures)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: SEO/Search
Speaker: Mike Lacey (Canto)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Management & Optimization
How To Make Your Leadership Team Superstars
Speaker: Michael Weiss (MEDL Mobile)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Big Ideas
How to Use AI for Content Marketing That Doesn’t Suck
Speakers: John Battistini (BOL Agency), Carolyn Albee (BOL Agency)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
New innovations for content repurposing that will blow your mind…and double your ROI
Speaker: Mark Bornstein (ON24)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Measurement & ROI
Oct 23 Wednesday | 11:00 am
Building a Culture of AI Exploration
Speaker: Robert McCauley (Upwork)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: AI in Marketing
Content to Demand: Building a Powerhouse B2B Lead Gen Content Hub
Speaker: Jenn VandeZande (SAP Customer Experience)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
From Yawn to Fun: Building personality with a B2B voice while being bad at rhyming
Speakers: Emily Baker (General Motors Financial), Brian Hale (General Motors Financial), Scooter Hendon (General Motors Financial)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy
From the Beginning: What I Should Have Known from the Start
Speaker: Michael Barber (Grow Schools)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Big Ideas
Speaker: Jennifer Harmon (Content Unicorn and Convince & Convert)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Make Your Content A-Peel-Ing: What Content Marketers Can Learn from the Savannah Bananas Phenomenon
Speaker: Jill Roberson (Velir)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Creation & Development
The Art of "No" and Why More Brand Editors Need to Say It
Speaker: Adam Kleiner (Kyndryl)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Management & Optimization
The Insights & Metrics that Matter: Speak the language of the CMO
Speakers: Thad Kahlow (BOL Agency), Rashmi Vittal (BOL Agency), Craig Coffey (Eaton)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Measurement & ROI
The Rise of User-Generated Content on the SERPs
Speaker: Zack Kadish (Conductor)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: SEO/Search
Oct 23 Wednesday | 11:50 am
AI Demystified: Practical Steps to Empower Your Team Today
Speakers: Emily Triplett Lentz (Calendly), Lane Scott Jones (Zapier)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Speakers: Joshua Heath (FEMA), Andrew Teie (Yes&)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Demand Generation
From Vision to Velocity: Adobe's Secret to Crafting Compelling Narratives at Scale
Speakers: Geena St. Andrew (Adobe), Lena Dibble (Adobe)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
How To Use Psychological Trait Analysis and AI to Create Custom Content That Will Win Trust
Speaker: Michael Bonfils (SEM International)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Navigating the New Social Frontier: 5 Strategies from Oregon Trail for Marketing Leaders
Speaker: Ashley Baker (Coastline Marketing LLC)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Social Media/Influencer Marketing
SEO for Revenue: Grow Your Business, Not Just Your Content Rankings
Speaker: Dale Bertrand (Fire&Spark)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Session
Track: SEO/Search
The Art of Zero-Click Content: Getting Customers Without Clicks
Speaker: Amanda Natividad (SparkToro)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Big Ideas
The B2B Marketer's Secret Weapon is Content That Closes Deals
Speaker: Bernie Borges (iQor)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Measurement & ROI
Oct 23 Wednesday | 12:30 pm
Location: Hall F
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 23 Wednesday | 1:30 pm
Location: Expo Hall
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 23 Wednesday | 2:10 pm
Advanced LinkedIn Ads: Double Your ROI in 3 Simple Steps
Speaker: AJ Wilcox (B2Linked.com)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Building a Better Buyer's Journey: How to Create Content Your Customers Can't Resist
Speaker: Ali Orlando Wert (Appfire)
Location: Illumination Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy
Emerald City SEO: A Better Standard for Search Data
Speaker: Ryan Brock (DemandJump)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: SEO/Search
Inspiring Marketing Innovation: Fostering a Culture of Creativity
Speaker: Melanie Deziel (CreatorKitchen.com)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Big Ideas
Looking Back to See Ahead: Understanding What Content is Actually Engaging Your Audiences
Speaker: Phyllis Davidson (Forrester)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Measurement & ROI
Midjourney Masterclass - Move From Beginner to Midjourney Master in 40 Minutes
Speaker: Amy Balliett (Material)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Creation & Development
Revolutionize Your Content Program with AI Powered Insights and Cross Channel Amplification
Speakers: Sean Stahlman (Razorfish), Sara Newkirk (New York Life)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: AI in Marketing
The Work Before the Work: The Messy Middle on the Path to AI Innovation
Speaker: Jenny Magic (Build Better Change)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Management & Optimization
Speaker: Josh Baez (NetLine)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
Oct 23 Wednesday | 3:00 pm
Future-Proofing Content: Why Your AI Search Strategy Can't Wait
Speaker: Julie Hochheiser Ilkovich (Masthead)
Location: Innovation Stage (Expo Hall)
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: SEO/Search
Storytelling in GA4: Craft the Perfect Story About Your Audience & Get Buy-In
Speaker: Chris Cheetham-West (LR Training Solutions)
Location: Room 28BC
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Measurement & ROI
The Anatomy of a Survey: How to Conduct Better Original Research
Speaker: Michele Linn (Mantis Research)
Location: Room 28DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Demand Generation
The Art of Authentic Influence: Creating Thought Leadership That Doesn't Suck
Speaker: Amber Naslund (LinkedIn)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
The Benefits of a PR Approach: How to Get More Bang from Your Content
Speaker: Michelle Garrett (Garrett Public Relations)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
The Influencer Marketing Dream Team
Speaker: Debbie Friez (TopRank Marketing)
Location: Room 31AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
You’re a Marketer, Not a Lawyer, But Here’s What You Need to Know about AI
Speaker: Ruth Carter, Esq. (Geek Law Firm)
Location: Room 29AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: AI in Marketing
Oct 23 Wednesday | 3:40 pm
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking
Oct 23 Wednesday | 4:00 pm
Speaker: Aisha Harris (Co-host of NPR's Pop Culture Happy Hour)
Location: Spark Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Oct 23 Wednesday | 4:05 pm
Oct 23 Wednesday | 6:00 pm
Location: Half Door Brewing Co. (903 Island Avenue)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking