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Take a look at all of the expert speakers from Content Marketing World 2026.
Sarah Blair, AVP Advertising, Lincoln Financial
Sarah Blair is Assistant Vice President of Advertising at Lincoln Financial, where she leads the company’s advertising center of excellence and oversees integrated consumer and business-to-business advertising strategy. She partners across the organization to align advertising efforts with business priorities, audience insights and Lincoln’s brand platform.
Under Sarah’s leadership, Lincoln has launched award-winning campaigns including The Responsibility of Love, Start Asking, The Action Plan and The Action Plan with Rich Roll, strengthening brand awareness, familiarity, favorability and consideration while helping audiences feel more empowered to take action toward their financial futures. She also led the advertising launch of Lincoln’s refreshed brand in 2024 and has advanced the organization’s use of audience segmentation, measurement and data-driven insights to improve performance and media efficiency.
With more than 25 years of experience across financial services, automotive, technology, entertainment, and consumer brands, Sarah has led integrated marketing and advertising initiatives for some of the world’s most recognized organizations. Prior to joining Lincoln Financial in 2013, she held leadership roles at national and global advertising agencies, where she developed brand strategy and integrated campaigns for clients including Vertex, PBS Kids Sprout, and Lincoln / Ford. Her work has earned numerous industry honors, most recently winning eleven awards for The Action Plan with Rich Roll, including two Campaign of the Year awards.
Sarah holds a Bachelor of Arts in Communication Arts and Advertising from Salisbury University.