A new stream that sees the Contagious and WARC teams join forces to explore the most important shifts affecting marketing - and how brands can leverage these creatively to drive business growth. We’ll delve into the most impactful trends in media, strategy and effectiveness, and demonstrate how the world's most creative brands are bringing these insights to life via breakthrough ideas.
Science & Magic will provide an expert overview of the challenges and opportunities in today’s marketing landscape, bolstered by robust data and evidence-based research - sprinkled with examples of award-winning marketing, helping you understand the magical thinking behind effective creative solutions.