Conference: Oct 5-6
Workshops: Oct 7
Audience Expectations for Authentic Emotional Brand Storytelling
Tod Plotkin (Founder/CEO, Green Buzz (GBA))
Carolyn Austring (Executive Director, Marketing NUBEQA, Bayer)
Greg Reeder (Senior Director of Marketing, Datadog)
Location: Room 203
Date: Monday, October 5
Time: 10:00 am - 10:30 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
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Session Type:
Session
Track:
Brand & Demand Marketing, CMWorld
Vault Recording: Video
Brands are great at talking about themselves. The catch is that the rest of us care about us. We look for clues about how a brand understands our world and what it can do (for us). Long before brands had websites, people gathered to share stories about struggle, discovery, and each other. The rules haven't changed. Our audiences still respond to emotional truth, familiar story arcs, and real people they can relate to. This panel returns to the roots of storytelling to unpack what makes it work: the chemistry that pulls us in, the structures we're wired to follow, and the real people who deliver authentic messages when trust matters most. You'll leave with practical ways to put the audience back at the center of the story.
Join Tod Plotkin, CEO/Founder of Green Buzz Agency, Carolyn Austring, Executive Director of Marketing at Bayer and Greg Reeder, Senior Director, Public Sector Marketing at Datadog for a robust discussion on authentic emotional brand storytelling.
Takeaway
- The audience as hero with the brand as the guide.
- Real people over polish; everyday moments build trust.
- Emotions and story structures we're wired to respond to / remember.
- How audiences are reacting to a flood of AI-generated content.