Conference: Oct 5-6
Workshops: Oct 7
7 Brain Science Secrets That’ll Change the Way You Write Email
Nancy Harhut (CCO, HBT Marketing)
Date: Monday, October 5
Time: 10:00 am - 10:30 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
Content Creation & Storytelling
Vault Recording: TBD
Audience Level: Intermediate
Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.
If you want your emails to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that.
In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your emails get opened and clicked. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by writing to hack people’s brains.
Takeaway
• Discover how people really decide to open your emails (It’s not what you’ve been told!)
• Gain 7 proven, brain-science-backed ways to craft irresistible emails
• Take your email game to the next level and crush your competition with these easy, effective creative hacks