Conference: Oct 5-6
Workshops: Oct 7
A Smarter Email Framework for Building Brand Trust
Dennis Shiao (Founder, Attention Retention LLC)
Ashley Guttuso (Senior Content Marketer, Team Lead, Prompt Health)
Date: Monday, October 5
Time: 10:00 am - 10:30 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Beginner
Track:
Marketing Core Concepts
Vault Recording: TBD
Audience Level: Beginner
Most email nurture programs assume that every click or content download is secretly a buyer waiting to be pushed toward a demo.
The result? Sequences that feel more like sales ambushes than actual nurturing. That's right, it's nagging, not nurturing.
With crowded inboxes and AI slop turning buyers more skeptical, typical email nurture sequences destroy trust and turn "you had me at hello" into "no thanks, goodbye."
This session explores why traditional nurture programs fail. It introduces a practical framework for earning trust over time with prospects who aren't ready to buy yet. Using real examples from high-performing programs, they'll show how to design email sequences that deepen credibility, keep prospects engaged, and create the kind of relationship that leads to future pipeline.
Attendees will walk away with fresh ways to think about nurturing, specific email formats they can implement immediately, and a playbook for turning "not ready yet" leads into long-term believers in your brand.
Takeaway
Understand why your current nurture sequence is failing.
Design a nurture sequence that builds trust with leads who aren't ready to buy (yet!).
Write nurture emails that people find so useful they'll forward it to colleagues.