2026 Agenda

 

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April Henderson  (Solution Strategy Director, Optimizely)
Location: Insight to Impact Stage
Date: Monday, October 5
Time: 9:40 am - 9:50 am
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Sponsored Session
Track: Expert Insights, CMWorld
Vault Recording: Video
April Henderson

Personalization has always meant picking the closest fit from a fixed menu of options. That ceiling was never intelligence: it was inventory. A team can only personalize as many experiences as it has time to build and courage to ship. Every variant is another asset someone has to design, test, and maintain by hand, forever, for a menu that's already too small the day it launches. This isn't a content problem: it's an operating model breaking under its own weight. So what happens when the website has to make thousands of small decisions a day, none of which anyone built in advance?

Takeaway

  • Why fixed-menu personalization is an inventory ceiling, not an intelligence ceiling
  • What it means for a website to make thousands of small decisions a day with nothing pre-built
  • The shift from choosing experiences to composing them