Conference: Oct 5-6
Workshops: Oct 7
The Future of LLM-Driven Discovery: Becoming Discoverable in an AI-First World
Tom Mansell (VP of Organic Performance, Croud)
Date: Monday, October 5
Time: 10:00 am - 10:30 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
Discoverability & Optimization
Vault Recording: TBD
Audience Level: Intermediate
The search landscape is undergoing a major transformation. AI, social search, online communities, and digital marketplaces are breaking up the traditional search journey, and audiences are now navigating multiple platforms guided by intent, emotion, and identity.
In this session, Tom Mansell, VP of Organic Performance at Croud, will introduce Croud's SearchAnywhere approach and offer practical insights on how to develop and execute a holistic search strategy, highlighting examples of client success stories. Attendees will learn how to expand brand visibility across the digital ecosystem, optimize for LLM-driven discovery, and combine human expertise with AI-powered tools. Using Croud's proprietary BrandCI and SEOCI tools, Tom will demonstrate how to measure discoverability, align brand signals with audience intent, drive measurable growth, and deliver a true return on intelligence in an increasingly fragmented search world.
Takeaway
- Rethink search beyond Google: Learn how to map the full search ecosystem to ensure your brand is visible wherever audiences are exploring.
- Build a data-driven, audience-centered strategy: Discover how to combine audience insights, behavioral signals, and human expertise with AI tools to optimize content and improve discoverability across platforms.
- Activate and measure across channels: Gain practical frameworks for executing cross-platform search strategies and measuring impact so your brand can drive visibility, engagement, and measurable growth in an AI-first world.