2026 Agenda

 

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All Sessions Speakers

Science & Magic

Lexi Wolf  (Head of Research Partnerships & Thought Leadership Advisory, LIONS)
Becca Peel  (Head of Creative Capabilities, LIONS Advisory)
Location: Four Seasons Ballroom 2
Date: Monday, October 5
Time: 9:50 am - 10:20 am
Pass Type: All Access - Get your pass now!
Session Type: Summit (All Access Required)
Track: Summit | Science & Magic, LIONS
Vault Recording: Video
Lexi Wolf
Becca Peel

Where the joy of creativity marries the necessity of commercial performance. Contagious and WARC come together to dissect three of the most pressing trends in marketing. The session will combine the breakthrough creative thinking that comes out of these trends, backed up the evidence that shows it works.

Takeaway

  • The science: Key evidence-based trends brands and marketers should be thinking about in the year ahead
  • The magic: What it looks like when they're translated into campaigns that genuinely connect with audiences
  • A healthy debate around what’s driving the results - the science or the magic?