Conference: Oct 5-6
Workshops: Oct 7
From Compliance Constraints to Video Advantage: How UBS Advisors Are Winning the Visibility Wars
Laura Garfield (Co-founder, Idea Decanter)
Mitch Slater (Executive Director of Digital Communications for UBS National Sales, UBS)
Date: Monday, October 5
Time: 10:00 am - 10:30 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
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Session Type:
Session
Audience Level:
Advanced
Track:
Visual & Audio Experiences
Vault Recording: TBD
Audience Level: Advanced
The internet is filling up with generic, AI-assisted content. More content, more noise, and less trust. In that environment, visibility is no longer about publishing more. It is about proving there is a real human behind the message.
In this session, Mitch Slater of UBS and Laura Garfield of Idea Decanter will show how UBS advisors are using video to rise above generic content, build trust faster, and turn expertise into audience growth. They'll break down how the right structure, support, and guardrails make it possible for advisors in a highly regulated industry to create video content that feels authentic, useful, and differentiated, without creating unnecessary brand or compliance friction.
Attendees will leave with a practical framework for helping experts use video to stand out in the visibility wars, earn trust in a crowded digital environment, and create content that supports real business growth.
Takeaway
1. How to make expert-led video doable in a regulated environment
Learn the workflow, support model, and guardrails that help busy professionals create video consistently without getting stuck in delays, overthinking, or compliance fear.
2. How to use video to beat generic content and build trust faster
See why video gives brands and experts an advantage when audiences are overwhelmed by polished but interchangeable content.
3. How to turn expertise into visibility, audience growth, and business value
Understand how advisor video can do more than "show up online" by helping experts become more recognizable, credible, and relevant to the right audience.