The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Tiffany Grinstead (Vice President, Nationwide)
Location: Room 152A
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
Vault Recording: TBD
Audience Level: Intermediate
An in-depth conversation including case studies and real life examples of how to harness the power of personalization to revolutionize how your B2B story inspires and engages your target. We'll discuss technology and marketing approaches to integrate with sales efforts to deliver results in the B2B sales process. We'll focus on how to leverage the customer journey and sales process to identify gaps, build data-triggered moments leveraging technology to deliver the right message at the right time to the right contact. We'll spend time on how to integrate with your B2B sales team, including how to build partnership and credibility for the integral role marketing plays.