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Kate is a lifelong creative advocate whose work focuses on the connection between creativity and process. As the Creative Operations Director for New York State’s full-service production house, she helps public agencies connect with the New Yorkers they serve, bolstering campaigns with subjects ranging from cannabis legalization to healthy habits for older adults. Kate previously worked as a senior account manager for Aha Media Group, partnering with hospitals to build plain-language content to help patients understand complex medical diagnoses and scenarios. She also served as a senior marketing manager and copywriter for Ubisoft Entertainment, leading a six-year creative campaign for the Just Dance brand. Kate’s spare time is filled with poetry writing, weightlifting, and family fun with her husband and two young children.