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Phyllis Davidson (Vice President Principal Analyst, Forrester)
Location: Room 147B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Vault Recording: TBD
Audience Level: Intermediate
Thomas Edison said "I have not failed. I've just found 10,000 ways that won't work. Marketers should take heed and apply this thinking to their work in order to move on from "that's the way we always do it" strategies and tactics. Doing so means taking risks and accepting failure in order to achieve success. In this session, learn how to make the case for new ideas that push past the limits of your current programs, but that are grounded in research and logic. Participants will walk away with a practical methodology for pitching and winning the right to fail to achieve breakthrough success.