The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Amanda Todorovich (Director, Content Marketing Director, Cleveland Clinic)
Location: Room 145B
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Teams & Culture
Vault Recording: TBD
Audience Level: Intermediate
What roles and structure make the most sense for your modern content marketing department? How do you structure your team for growth and scalability? Hear from Amanda Todorovich how she has grown and evolved the content marketing team at Cleveland from 3 people to over 100! This session will focus on functions and structure that are relevant to teams of all shapes and sizes. Discussion will include tips and tricks for getting the C-suite to buy into content marketing and invest in the resources needed to develop a leading team. Career paths and growth opportunities are critical to success and the combination of creator roles, technical expertise, SEO, social media and more will be addressed. The team at Cleveland Clinic has changed dramatically over the last decade. This session will share lessons learned and best practices for building successful teams that deliver results.