September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Smash Your Content Silos
Patty Radford Henderson (Founder & CEO, Annum)
Location: Room 151A
Date: Thursday, September 28
Time: 11:05 am - 11:45 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Vault Recording: TBD
Audience Level: Advanced
In a report from the CMO Council and Televerde, organizational silos are listed as the biggest internal challenge to meeting revenue targets. Let's break that down.
Today's consumers and business buyers shop across multiple channels and devices and are bombarded with information. Silos are a direct result of the proliferation of these channels and the technical expertise and "always on" attention they require.
Brands planning in silos end up falling behind due to missed opportunities, miscues, wasted time, and fractured customer journeys. Only brands that deliver cohesive and compelling omnichannel experiences can cut through the content clutter. According to research by Omnisend, marketing campaigns using three or more channels earned a 494% higher order rate than single-channel campaigns.
In this session, Patty Radford Henderson will walk us through a customer-centric approach to omnichannel content planning. She'll address the planning silos that exist between channels and content types along with the departmental silos dividing marketing from sales, product management, and customer success. She'll share practical tips for gaining cross channel and cross departmental alignment so you can deliver a cohesive and compelling experience that advances the customer journey and drives more revenue.
Takeaway
• Gaining alignment on a customer-centric approach to strategic planning
• Establishing an overarching and prioritized content plan
• Developing cross channel and cross departmental content programming
• Implementing an integrated planning cadence