Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Marketing IS Content Marketing

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Location: CMWorld Keynote Stage

Date: Wednesday, September 27

Time: 8:25 am - 8:40 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Session Type: Keynote

Vault Recording: TBD

When we began this journey a little more than a dozen years ago – we believed that the practice of what we call “content marketing” would, at some point, be subsumed into the overall marketing operation for most businesses. But as it turns out, our story has quite the twist. In fact, it’s quite the other way around. As we enter 2024, the roles, responsibilities, processes and measurement of the entirety of marketing has become how it can operate like a media company. This transformation has shifted the focus of marketing from simply driving sales, to completely redefining what a customer is and building strong audience relationships. Join us as we explore the changing roles, responsibilities, processes, and measurements of modern marketing, and discover how content marketing has become the new driving force behind successful business strategies.