Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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How AI has Impacted My Content Marketing Experience

Cathy McPhillips  (Chief Growth Officer, Marketing Artificial Intelligence Institute)

Location: Expo Hall Stage

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Beginner

Acquia

Experienced content marketers are proud–and rightly so. Proud of their ability to ideate, craft, research, write, and edit. We've honed our abilities, found our voice, and built our consistent presence. We are critical of crap content and would NEVER use artificial intelligence to write for us.

Never say never, my friends.

ChatGPT and GPT-4 have taken the content marketing world by storm, and many of us are concerned about what this means for brands, agencies, and content marketing teams. But there is so much more available to content marketers today.

It is possible to take advantage of what AI has to offer while maintaining pride in storytelling. You can reconcile feelings of excitement because you saved time and scaled a project faster with the nagging voice thinking you're cutting corners with AI. You can write your content from start to finish on your own, but use AI to repurpose and create short-form content, social media shares, and more. It's not all or nothing–it will always be content marketer + machine.

With 10+ years in content marketing over a 30-year career, Cathy has spent the last 2+ years slowly integrating smarter AI-powered technologies into her day, leaving more time for human connection, creativity, and strategy…and she'd love to share that journey with you.

Takeaway

  • Understand the world of opportunities AI provides to marketing and business
  • Hear three real use cases of how Cathy augmented her content marketing with AI
  • Look beyond the shiniest objects to see what matters most for you and your business
  • You will be armed with tools and resources to identify places where AI can assist you
  • You'll have permission to stand firm on areas where you're not ready to use AI (as long as you know the opportunities that exist)