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Bernie Borges (V.P. Global Content Marketing, iQor)
Location: Room 146A
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Vault Recording: TBD
Audience Level: Intermediate
In this breakout session, veteran B2B podcaster Bernie Borges will discuss 7 key benefits for B2B brands to consider a podcast as a key element of their content strategy. A podcast can be an extremely effective tool for building differentiated brand awareness, establishing brand thought leadership, generating leads, attracting and retaining talent, building deeper relationships with customers, and growing your email list.
A podcast can be a valuable part of a B2B content strategy. Benefits range from building differentiated brand awareness and thought leadership, to generating leads and attracting and retaining top talent. By leveraging the power of podcasts, B2B brands can deepen their relationships with customers and grow their business in new and exciting ways.