Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Core Concept Workshop: Content Conundrum: Writing For Google's Helpful Content System

Sherry Bonelli  (Owner, early bird digital marketing)

Location: Room 151B

Date: Tuesday, September 26

Time: 10:45 am - 12:15 pm

Pass Type: All Access Pass, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Core Concept Workshop: SEO

We've all gone to websites and found the content…well, not very helpful. Google's whole goal is to decrease low-quality content that shows up in search results and make it easier to find content that is genuine and useful. Google's Helpful Content System has quickly become a necessary and fundamental element of writing quality content and is an important component of Search Engine Optimization. Both of which are necessary for content to succeed online. Whether you're writing original content or using the assistance of an AI writing tool to help with your copy, your content will have a difficult time ranking if you ignore the Helpful Content System's guidelines and recommendations. (And in extreme cases, a sitewide ranking demotion can even happen – making your site's rankings plummet.) In this workshop, we'll review Google's Helpful Content System and then go over the steps to take to write helpful, "people-first" content while also utilizing SEO best practices to help your content rank.


  • Understand what Google's Helpful Content System is so you can write your content accordingly
  • Learn the importance of inserting examples of expertise in your content to help build trust.
  • Learn SEO best practices to use in your content to help with your content's rankings.