September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
6 Steps To Future Proof Your B2B Content Marketing
Michael Brenner (CEO, Marketing Insider Group)
Location: Room 143
Date: Wednesday, September 27
Time: 11:20 am - 12:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Vault Recording: TBD
Audience Level: Beginner
You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh, and your CEO wants to see greater ROI from marketing... like, yesterday!
That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.
Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
Takeaway
- Differentiate between marketing with content vs. true, effective B2B Content Marketing
- Implement practical, feasible content and reporting best practices
- Measure and optimize the ROI of your B2B marketing efforts