Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Content Marketing: How to build trust with leaders and the C-suite

Emma Moorman  (Marketing Services Product Director, Informa Tech)

Location: Room 145B

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

What role do content marketers play in building trust? Emma Moorman, Marketing Services Product Director will share insights from Informa Tech's thriving business technology community on how marketing campaigns are winning and losing their target audience.

Takeaway

  • An accurate and current measurement of the state of trust between marketers and B2B technology decision-makers
  • Actions that build trust with leaders and the C-suite
  • What erodes trust with leaders and the C-suite
  • What will build or break trust in 2024 to create a fertile ground for sales