Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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We <3 Sales: How digital marketers can show ROI by supporting their sales teams

Pam Didner  (B2B and Tech Marketing Consultant, Pam Didner)

Location: Room 152A

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Sales Enablement

Vault Recording: TBD

Audience Level: Intermediate

When it comes time to move prospects through the sales funnel, marketing can help. There are many ways to accelerate conversions, from content to account-based marketing (ABM). Pam Didner, B2B Marketing Consultant and author of Effective Salse Enablement, will show actionable tips that you can make your sales team rock stars.

Takeaway

  • Learn to map marketing content to different sales stages
  • Comprehend different tactics of account-based marketing
  • Understand different options for calculating ROIs to showcase your value add