The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Pam Didner (B2B and Tech Marketing Consultant, Pam Didner)
Location: Room 152A
Date: Wednesday, September 27
Time: 11:20 am - 12:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
Vault Recording: TBD
Audience Level: Intermediate
When it comes time to move prospects through the sales funnel, marketing can help. There are many ways to accelerate conversions, from content to account-based marketing (ABM). Pam Didner, B2B Marketing Consultant and author of Effective Salse Enablement, will show actionable tips that you can make your sales team rock stars.