Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Behind the Scenes of a Wistia Product Launch

Taylor Corrado  (Senior Director of Brand, Wistia)

Location: Room 147A

Date: Thursday, September 28

Time: 9:25 am - 10:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Wistia

Join Senior Director of Brand Marketing, Taylor Corrado, as they take you behind the scenes of a Wistia product launch. They’ll walk you through every phase of a multi-channel campaign, from ideation and planning, to launch and measuring success. And how video plays a major role in a successful campaign.

Takeaway

  • The dos and don’t for every product launch.
  • How Wistia uses multiple channels and content types.
  • How to work effectively across your marketing, sales, and product teams to nail your messaging and