Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Congrats, You’re A Marketing Leader! Now What?

Michael Barber  (Vice President of Marketing, Charter School Capital)

Location: Room 147B

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Advanced

PlayPlay

Leading marketing teams is hard—plain and simple. Setting aside the ongoing and consistent second-guessing of every marketing decision, today’s marketing leaders face enormous challenges. Whether it’s rewiring their teams to meet the needs and complexity of today’s consumers, balancing agency and internal team talent and dynamics, building and developing data and security practices that look forward rather than back, and serving as unifiers across the organization, the work isn’t for the faint of heart.

So, how do we do this work, and how do we do it well? How do we lead our marketing (and broader) teams in a way that empowers them to move the work forward while simultaneously helping them progress their impact and careers too? And how do we do all that, given today’s challenging contexts, and thrive as leaders ourselves?

Takeaway

  • The truths and lies we have to confront to be better marketing leaders
  • The mindset and skillset needed for modern marketing leaders
  • The tactics and tips that create impact as a marketing leader both within and outside your marketing teams