The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Sarah Kneisler (Director - Marketing & Operations, VAX VacationAccess)
Location: Room 152A
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Vault Recording: TBD
Audience Level: Advanced
The holy grail of content marketing is running a program so successful that it actually can generate revenue back to your organization, and Hyatt-owned VAX VacationAccess is a modern example of that dream becoming a reality. With an engaged community of 160,000 travel agents, The Compass leverages digital, print and social channels – along with a trove of buying intent data – to compete and win sponsor dollars, alongside plugging its own brands. In this session, Sarah Kneisler, Director of Marketing and Operations, shares how she built a content marketing project into a monetization engine and profit center for the company.