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An alum from Columbia University, Prashant Puri has over 17 years of digital marketing experience in building sites into multi-million dollar enterprises. Prashant Puri currently runs AdLift - a niche search marketing firm focused on delivering digital marketing ROI. Prashant worked closely with a number of Fortune 500 companies including PayPal, Airbnb, CreditSesame, Mercer, Peloton, Barnes & Noble, BlueJeans, Schneider Electric and Goldman Sachs in helping them increase their SEO market share. Advertising Age named him in Impact Digital Power 100 - the 100 most influential people in digital media and IMPACT 40 under 40. Prashant is part Columbia University’s Entrepreneurship Advisory Board (EAB) where he mentor’s young entrepreneurs to help grow their startups more efficiently and effectively. Prior to AdLift, Prashant was Head of Global Marketing at eBay’s comparison shopping arm where he was instrumental in establishing their footprint across 5 countries. Before that, Prashant served at Yahoo! where he worked on cutting edge technologies that focused on driving synergies between search and display. In 2005, Prashant was instrumental in making AT&T Interactive the second largest local search player by leading their foray into the digital marketing world. Being an industry veteran he’s invited to speak at numerous digital marketing conferences around the world, including SMX, SEMRush, Conversion Conference, BrightonSEO, Digital Summit and Pubcon