The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Karen McFarlane (CMO, LetterShop x Kaye Media Collective)
Location: Room 146C
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
DEI and authenticity are buzzwords of the day, but not everyone knows how to achieve them in practice. This lack of confidence results in an uncertain dance between appreciation, appropriation, performative action, cancel culture, and allyship. So, how can marketers use their strategic prowess to build an inclusive brand that strikes the right chord and speaks to the hearts and minds of their community?
I talked to 25 CMOs, and it turns out we can have exponential influence if we shift our thinking to be more inclusive of both internal and external talent. When marketing marries workforce diversity with supplier diversity, we create a cultural and economic chain reaction that is good for just more than the business.