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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Karen McFarlane is a solutions-focused Senior Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. For the past 15 years, Karen led Kaye Media Partners, a strategic B2B marketing practice specializing in high-growth startups and innovative ventures. Through a strategic partnership, Karen serves as Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to Fortune 1000 companies. Karen serves on several boards, including GenderIDEAL, Matdun, Leadership & Arts Council, and the American Marketing Association, where she served as President of the New York Chapter for two years, winning eight awards for chapter excellence, and currently sits on AMA's Professional Chapters Council as the Co-Chair of Diversity, Equity & Inclusion / Leadership Advisor. In addition, she is a frequent speaker on inclusive marketing and was named most notable in marketing and PR by Crain's Business. In her spare time, you can find Karen mentoring future leaders, building connections for people of color, and writing episodic film and television scripts as part of her new passion project Colossal Work.
