October 21-23, 2024
Sand Diego, CA
October 21-23, 2024
San Diego, CA
Schedule Viewer 2023
The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
The 10 Best Customer Behavior Triggers You've Never Heard Of
Nancy Harhut (CCO, HBT Marketing)
Location: Room 146C
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Demand Generation
Vault Recording: TBD
Audience Level: Intermediate
You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don't "make" decisions, they default to automatic, reflexive, hardwired responses.
Social scientists have documented 200+ of these decision defaults. While you've probably never heard of most, some impact when people click, who they believe, and what they buy.
Discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, posts, etc. And gain an instant competitive advantage.
Takeaway
• Discover surprising ways to trigger hardwired human behaviors to get the behavior you want – automatically
• Find out which scientifically proven copy and design tactics make people open, read, click, and respond without thinking
• See lots of examples from different verticals and channels that demonstrate how you can easily add these tactics to your campaigns – without having to buy anything new!