September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The 10 Best Customer Behavior Triggers You've Never Heard Of
Nancy Harhut (CCO, HBT Marketing)
Location: Room 146C
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Demand Generation
Vault Recording: TBD
Audience Level: Intermediate
You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don't "make" decisions, they default to automatic, reflexive, hardwired responses.
Social scientists have documented 200+ of these decision defaults. While you've probably never heard of most, some impact when people click, who they believe, and what they buy.
Discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, posts, etc. And gain an instant competitive advantage.
Takeaway
• Discover surprising ways to trigger hardwired human behaviors to get the behavior you want – automatically
• Find out which scientifically proven copy and design tactics make people open, read, click, and respond without thinking
• See lots of examples from different verticals and channels that demonstrate how you can easily add these tactics to your campaigns – without having to buy anything new!