Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Measure, Retarget, Convert: Drive top of Funnel with AI Personalized Content in 2023

Randy Apuzzo  (Founder and CEO, Zesty.io)

Location: Room 150A

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Zesty.io

Learn about a process from ideation to execution to use AI, Social Media, and Content to drive top of the funnel opportunities by landing retargeting pixels on target personas. You'll walk away with a great strategy in your back pocket that can be applied to B2B and B2C marketing campaigns, and you'll have fun doing it!

Takeaway

  • Targeting personas for retargeting with social media A/B display ads
  • Leveraging AI to generate alternate content and image concepts
  • Measuring Campaign Performance and optimizing for higher CTR
  • Improving content for time on site and sharing