The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Angela Bandlow (Sustainability Services & Strategy Leader, Bridge Partners)
Matt Hansink (Solutions Director, Bridge Partners)
Location: Room 146C
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
Across industries, sustainability has transitioned from a disconnected, narrowly focused pursuit to becoming a critical part of how business is done. This changing paradigm is opening a new world of opportunity for content marketers to tell more engaging and impactful stories. Presenting complex topics like carbon emissions in a relatable way and leveraging environmental or social change successes to connect with audiences represents a tremendous opportunity for organizations to differentiate themselves in the marketplace.
In this enlightening workshop, Angela Bandlow, strategic marketing and sustainability leader, will share best practices and learnings to define your sustainability narrative with meaningful differentiation and bring your story to life with progress and impact.