The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Stephanie Losee (Director, Executive & ABM Content, Autodesk)
Dusty DiMercurio (Senior Director, Industry & Portfolio Marketing, Autodesk)
Location: Room 146A
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
Vault Recording: TBD
Audience Level: Intermediate
You know your company needs to uplevel its content game. What are the steps to gain buy-in across departments, break content silos, and get seven-figure budgets to launch a global content initiative? Autodesk content leaders Dusty DiMercurio and Stephanie Losee share how Autodesk went from commissioning dozens of research reports annually from outside firms to launching an in-house original research publishing function and providing fuel for the company’s category creation efforts to boot.