September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How A Thought Leadership Research Content Program is Helping Autodesk Create a New Category
Stephanie Losee (Director, Executive & ABM Content, Autodesk)
Dusty DiMercurio (Senior Director, Industry & Portfolio Marketing, Autodesk)
Location: Room 146A
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
Vault Recording: TBD
Audience Level: Intermediate
You know your company needs to uplevel its content game. What are the steps to gain buy-in across departments, break content silos, and get seven-figure budgets to launch a global content initiative? Autodesk content leaders Dusty DiMercurio and Stephanie Losee share how Autodesk went from commissioning dozens of research reports annually from outside firms to launching an in-house original research publishing function and providing fuel for the company’s category creation efforts to boot.
Takeaway
- Buy-in takes time—years of influencing leaders in your company. This session will help you plot the course
- Don’t assume you know what your customers want from you—do research to inform your research
- Focus as much on your internal communications program as on your campaigns
- Build in a learning year, and hold your org to it