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Jill Grozalsky Roberson (VP, Digital Marketing, Velir)
Location: Expo Hall Stage
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Vault Recording: TBD
Audience Level: Intermediate
In the Disney Classic 'The Little Mermaid," Ariel is fascinated with the human world. Against her father's instructions to have contact with humans, Ariel sees Ursula, the sea witch, and exchanges her voice for legs. We are in a similar spot today. Marketers and content writers have a fascination with the AI world – especially the efficiencies it can provide around content creation and helping with content marketing use cases. With AI writers run the risk of losing their voice – \exchanging their writing for automation – in return they get legs (aka the ability to move at a faster speed). While there is a value exchange here – the question is what else are marketers sacrificing to gain speed?