Schedule Viewer 2023

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Keeping Your Voice: The Little Mermaid as a Cautionary Tale for AI Content Marketing

Jill Grozalsky Roberson  (VP, Digital Marketing, Velir)

Location: Expo Hall Stage

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate

In the Disney Classic 'The Little Mermaid," Ariel is fascinated with the human world. Against her father's instructions to have contact with humans, Ariel sees Ursula, the sea witch, and exchanges her voice for legs. We are in a similar spot today. Marketers and content writers have a fascination with the AI world – especially the efficiencies it can provide around content creation and helping with content marketing use cases. With AI writers run the risk of losing their voice – \exchanging their writing for automation – in return they get legs (aka the ability to move at a faster speed). While there is a value exchange here – the question is what else are marketers sacrificing to gain speed?

Takeaway

  • The pros and cons of using AI in content marketing
  • Use cases where human control and writing should be prioritized over AI efficiencies
  • How to create your brands AI content guidelines/criteria to balance the use of AI to support content creation without losing your voice