Schedule Viewer 2023

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SEO Memorial Service: A Fond Farewell To Things That Don't Matter Anymore

Ryan Brock  (Chief Solution Officer, DemandJump)

Location: Room 145B

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Intermediate

Join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren't really very good at all, actually.

In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with everything you need to drive SEO results you have to see to believe.

Please forego gifts and flowers in favor of LinkedIn posts touting how bold this fresh perspective is, or how handsome the presenter was.

Takeaway

  • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
  • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
  • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast