Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Selective Outrage - How to Prepare Your Content for the World We Live In

Ruth Carter  (Evil Genius, Geek Law Firm)

Location: Room 146C

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

Vault Recording: TBD

Audience Level: Intermediate

Companies don't have the luxury of staying silent on every issue. You will grow your audience and your business by being open about your values and taking a public standing on the related issues. Likewise, failing to act or making uninformed decisions can cause detrimental results.

As marketers, we have the power to shine a spotlight on companies and products. With this power comes great responsibility because when content marketing is done well, it changes people's lives.

To survive, you need selective outrage or, at the very least, be aware of what you're your silence is saying.

Takeaway

  • Taking a stand on an issue gives your ideal audience a reason to trust and prefer you.
  • Content marketing, when executed well, changes people's lives. Never forget the power of what you create.
  • There's a basset hound on the stage.