September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Selective Outrage - How to Prepare Your Content for the World We Live In
Ruth Carter (Evil Genius, Geek Law Firm)
Location: Room 146C
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
Companies don't have the luxury of staying silent on every issue. You will grow your audience and your business by being open about your values and taking a public standing on the related issues. Likewise, failing to act or making uninformed decisions can cause detrimental results.
As marketers, we have the power to shine a spotlight on companies and products. With this power comes great responsibility because when content marketing is done well, it changes people's lives.
To survive, you need selective outrage or, at the very least, be aware of what you're your silence is saying.
Takeaway
- Taking a stand on an issue gives your ideal audience a reason to trust and prefer you.
- Content marketing, when executed well, changes people's lives. Never forget the power of what you create.
- There's a basset hound on the stage.