Schedule Viewer 2023

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Palaces of Innovation: The Impact of Platforms and Process on Creativity

Deane Barker  (Global Director of Content Management, Optimizely)

Location: Room 147A

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Optimizely

Innovation and creativity don't happen in a vacuum. Humans work better in systems and frameworks, and the right platform provides a base for their collective imagination to flourish. In this session, Deane will look at the history of innovation and creativity, why we've come to believe The Romantic Lie of Creativity, and how platforms and process serve to frame and guide your teams' work, providing practical benefits around work processes, and freeing them to concentrate on reaching new levels of content effectiveness. (Bonus: how this all relates to Eminem, Leonardo Da Vinci, and Jerry Seinfeld.)

Takeaway

  • What is wrong with how we commonly understand creativity?
  • Why does structure help innovation?
  • What tools does a creative team need, and why?