The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Deane Barker (Global Director of Content Management, Optimizely)
Location: Room 147A
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
Audience Level: Intermediate
Innovation and creativity don't happen in a vacuum. Humans work better in systems and frameworks, and the right platform provides a base for their collective imagination to flourish. In this session, Deane will look at the history of innovation and creativity, why we've come to believe The Romantic Lie of Creativity, and how platforms and process serve to frame and guide your teams' work, providing practical benefits around work processes, and freeing them to concentrate on reaching new levels of content effectiveness. (Bonus: how this all relates to Eminem, Leonardo Da Vinci, and Jerry Seinfeld.)