Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Palaces of Innovation: The Impact of Platforms and Process on Creativity

Deane Barker  (Global Director of Content Management, Optimizely)

Location: Room 147A

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate


Innovation and creativity don't happen in a vacuum. Humans work better in systems and frameworks, and the right platform provides a base for their collective imagination to flourish. In this session, Deane will look at the history of innovation and creativity, why we've come to believe The Romantic Lie of Creativity, and how platforms and process serve to frame and guide your teams' work, providing practical benefits around work processes, and freeing them to concentrate on reaching new levels of content effectiveness. (Bonus: how this all relates to Eminem, Leonardo Da Vinci, and Jerry Seinfeld.)


  • What is wrong with how we commonly understand creativity?
  • Why does structure help innovation?
  • What tools does a creative team need, and why?