Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Jeff Coyle (Co-founder and CSO, MarketMuse)
Location: Room 144
Date: Wednesday, September 27
Time: 1:45 pm - 1:55 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Generative AI has changed the way content marketers think about and approach their content process. But how do you marry speed and strategy?
This talk is about how to power AI-generated content with strategy so you always create authentic, high-quality content that aligns with your business goals.
Join this session with Jeff Coyle, co-founder of MarketMuse, to learn how to:
- Avoid worst practices
- Implement Natural Language Generation use cases that are responsible for business
- Use NLG throughout the content creation process if you don't want to use it to generate content
- Keep your business strategy and outputs aligned