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Will Walker leads all aspects of B2B marketing at Roadie, including data-driven marketing strategies that enhance brand visibility, generate revenue, and foster business growth with existing customers. Will also leads primary research and education on industry trends and authors Roadie’s industry-leading thought leadership articles.
After starting his career in sales and customer success, Will served as a marketing manager at B2B marketing agency Marsden Marketing, an award-winning demand generation, strategy, digital marketing and PR company based in Atlanta. Will worked with technology companies across the U.S. and Europe on content marketing, SEO and web development, paid media strategy, and optimizing digital customer journeys across email and social platforms. His contributions helped revenue teams grow sales, improve efficiency, and enhance customer satisfaction.