Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Content That Converts. Discoverable and Engaging Content (And Yes You Can Have Both!)

Jacqueline Loch  (EVP Social + Emerging Platforms, SJC Communications)

Location: Room 144

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - Intermediate

Vault Recording: TBD

Audience Level: Intermediate

MarketMuse

How to create value for your brand beyond traditional content marketing? There is a tremendous opportunity for brands to create a suite of scalable growth initiatives designed to maximize value creation from: Discoverability Engagement Conversion

With a focus on multi-platform digital-first opportunities that drive conversion events, first-party data relationships, linking strategies and domain authority for search. From interactive video to SEO, short-form video and long form content strategies this session will cover:

Takeaway

  • What is discoverable content and how do you measure it?
  • How do you make your content discoverable?
  • What is engaging content and how do you measure it?
  • Tips for creating discoverable and engaging content and how does it all work together?