The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Caila Ball-Dionne (Vice President of Editorial Operations, Masthead Media Company)
Natalie Mendes (Head of Brand Content, Atlassian)
Sharon Stenger (Vice President of Content Marketing, Prudential)
Hanorah Srihari (VP of Account Operations, Manifest)
Pearl Chen (Director of Content Marketing, Shutterstock)
Location: Room 147B
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Vault Recording: TBD
Audience Level: Intermediate
As you build your content marketing practice, are you struggling with the question of how to structure your team? Should you hire a full-time content marketing staff, an agency, individual freelancers, or a hybrid team? What can be outsourced to Artificial Intelligence —and who is overseeing the quality of AI-generated content? This panel, presented by the Women in Content Marketing Awards, will approach how to build the ideal content marketing team from every angle. A thorough discussion of needs, strategy, company size, budget, cadence, technology, and every other content element you could imagine to help you figure out the best approach for building (and growing!) your team.
Brought to you by the Women in Content Marketing Awards
Sponsored by Manifest