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Pearl Chen is the Director of Content Marketing at Shutterstock. She leads a team of content marketers in driving organic growth by telling Shutterstock’s story and providing thought leadership at the intersection of creativity and technology.
She believes content marketing is the best of both worlds: combining the strategic branding and marketing expertise she’s gained from working in organizations such as IBM and Bloomberg with the creative intuition she’s developed from a previous editorial career at Time Inc. As a content marketer, her focus is on capturing hearts, minds, and wallets with quality, data-driven content: fusing creative vision with deep subject matter expertise to drive revenue goals.
Based in New York City, Pearl holds an M.S. in Strategic Communication from Columbia University and a B.A. in Psychology from UC Berkeley. In her spare time, she enjoys singing in a community choir and going to Broadway shows.