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Mike Merchant is CEO of Codazen, which designs & builds integrated digital ecosystems that grow brand equity and sales. Mike has advised some of the world’s largest brands on digital technology and UX design including Meta, iRobot, Kelley Blue Book, and NETGEAR. Prior to Meta’s acquisition of Oculus, Mike led the launch of oculus.com, which brought virtual reality (VR) to the world. After more than 10 years, Codazen continues to be an important partner to Meta, supporting the marketing and engineering efforts across product lines for Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and more.
Earlier this year, Mike’s team launched Perception, a new AI tool for designers that translates emotive words to color palettes and vice versa. By using proprietary machine learning models, Perception inspires designers with endless color combinations that are effective in communicating emotional intent. This ground-breaking product has been in research & development for three years and has 3 patents pending. Perception is driving forward tools and research to better understand the relationship between language and design.