Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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How Cell Signaling Technology’s DAM drives inspiring customer experiences in a regulated industry

Dennis Wright  (Field Marketing Manager, Bynder)

Jonathan DeAngelis  (Digital Asset Management Program Lead, Cell Signaling Technology)

Location: Room 147A

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Beginner

Cell Signaling Technology is a life sciences brand with a complex GTM approach servicing many stakeholders in order to enable better research. With that comes a huge volume of content, from complex scientific images to brand and promotional material. This session with CST and Bynder will showcase their journey to establish a DAM as their content system of record, implement Brand Guidelines, and eventually build a connected ecosystem across other technologies.

Takeaway

  • Strategies on servicing multiple content use cases at scale
  • Best practices on implementing brand guidelines across an enterprise
  • How to lay the groundwork to drive the content strategy through a connected martech ecosystem