September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Core Concept Workshop: 5-Steps to Creating a World-Class Brand Magazine (with a 25x ROI!)
Susan Gates (CEO & Founding Partner, Redbird)
Emily Reaman (Vice President of Brand Content & Communications, California Closets)
Location: Room 152B
Date: Tuesday, September 26
Time: 10:45 am - 12:15 pm
Pass Type: All Access Pass, Main Conference Plus - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Vault Recording: TBD
Audience Level: Intermediate
Core Concept Workshop: Content Development & Writing
We believe that high-quality print content cuts through digital clutter like nothing else. And there's science to support this. Physical material is better connected to memory and involves more emotional processing than digital. And for brands, there's proven ROI, too. This deep emotional connection generates results for brand awareness as well as transactional conversion. Through the lens of California Closet's award-winning magazine, Ideas of Order, we'll show you, soup-to-nuts, how to develop a world-class, editorially driven magazine that inspires customers, nurtures brand loyalty, and generates remarkable ROI – all at once.
Takeaway
By the close of this workshop you will understand how to:
1. Articulate a magazine vision statement that delivers on your brand purpose while bringing tangible value to your customers.
2. Frame up editorial architecture for the magazine that befits your brand and audience.
3. Flesh out a story lineup that brings your vision to life.
4. Set a creative budget and keep to it by recruiting contributors from within and outside of your organization, while steering best-of-breed design using a mix of original photography and stock.
5. Create a targeted distribution strategy and the means to measure response.