Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Return on Intelligence: Content optimization lessons for the AI era

Richard Murphy  (Editor in Chief, Director, ServiceNow)

Location: Room 151A

Date: Thursday, September 28

Time: 9:25 am - 10:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Intermediate

We’re at the screaming peak of the generative AI hype cycle. Will AI boost productivity, or kill jobs? Will it catalyze creativity, or weaponize disinformation? Will AI liberate humanity, or destroy it?

Meanwhile, every company (and their brother) is jumping on the AI bandwagon. Everyone claims to have the latest, greatest AI-powered product or solution that will transform sales, IT, customer service, HR, procurement or [fill in the blank].

AI. AI. AI. AI. It’s a wall of noise, like the seagulls who say “mine” in Finding Nemo. In this session
you’ll learn to cut through the clutter with thought leadership content that differentiates your brand and builds trust with your audience.

Takeaway

  • Don’t push your product. Instead, think like a journalist by creating original reporting and research that advances the AI story and delivers insights that your audience can put to work in their organizations now. Not tomorrow, not someday. Right now.
  • Put AI to work in your research and content creation.
  • Build an integrated AI content strategy that orchestrates messaging, content creation, content delivery and measurement across every touchpoint.
  • Create a virtuous cycle of content optimization.